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Roobet and Snoop Dogg Announce $420,000 Giveaway to Celebrate 4/20

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Roobet, the pioneering entertainment brand and one of the world’s fastest-growing crypto casinos, is announcing its biggest-ever giveaway in company history, all thanks to their newly appointed Chief Ganjaroo Officer, Snoop Dogg. The campaign, ‘Make it Rain with Snoop Dogg,’ is a product of the groundbreaking partnership between Snoop and Roobet as they continue to push the boundaries of digital entertainment – this time, by leaning into cultural phenomena that have historically been ‘too taboo’ for brands.
As Roobet’s Chief Ganjaroo, one of Snoop’s key strategic priorities is to ensure that Roobet’s brand shines during events of digital-pop culture significance. And Roobet doesn’t shy away from unique opportunities to have fun, interact with, and reward its community. So, under the Chief Ganjaroo’s strict directive, the company will be lighting up over $420,000 in cash and prizes in a month-long and community-wide celebration of his favorite day of the year, 4/20, true to his signature over-the-top style.
During the celebration, Roobet players will be passing around the chance to win life-changing amounts of cash, including a $100,000 grand prize, over 100 Backstage Passes, Meet & Greets at upcoming Snoop shows, and so much more. Players earn chances to win just by playing like normal on Roobet, with no opt-in required.
If they’re looking to 5x their chances of winning, they can try their luck at Snoop’s HotBox, the legendary first-of-it’s-kind release announced last month. Snoop’s HotBox is Snoop’s signature take on Roobet’s original viral game Crash, combining Snoop’s trademark charisma with the thrill of one of the world’s best online casino games. It’s clear that neither Snoop nor Roobet are afraid to break the mold and just keep on making history in their one-of-a-kind partnership.
Roobet, on a mission to be the next generation of casino, was the first in the space to make this type of collaboration happen. As part of the 4/20 celebration, HotBox players will automatically receive an additional five entries into the prize draw.
“I’m always hyped to celebrate the dopest day of the year, but this 4/20, I’m thinkin’ in kangaroo,” said Snoop Dogg. “We’re blazin’ a trail, sharin’ the love, and doin’ it Snoop Dogg style. It’s all about surprising the fans and keeping the industry guessing. We’re keeping it 100% Roo.”
Roobet co-founder Matt Duea smiled: “Yeah, I mean when Snoop is your Chief Ganjaroo, 4/20 basically becomes a company holiday. We’re humbled to have a brand, community — and a board! — that enjoys this sense of humor.
Both Snoop & Roo like to think and do things differently, step way outside the marketing box, and lean into any opportunity to give back to our fans & players. No matter how unconventional it may be. Roooooooo!”
More details on the giveaways, prizes, and competitions will be announced in the coming days.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SlotMatrix spins a tale of treasures with 1001 Nights of Riches release

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SlotMatrix, the world’s largest casino content aggregator, has launched 1001 Nights of Riches, an enchanting new slot inspired by the legendary tales of Scheherazade.
This vibrant adventure takes players deep into a world of treasures, magic lamps, and endless riches waiting to be discovered.
1001 Nights of Riches is a medium-volatility, 96.08% RTP title with a potential max win exceeding 5,000x, delivering action-packed gameplay and thrilling moments across every spin.
The game’s signature Multi Coins Feature triggers when five, or more, coin symbols land, awarding prizes and multipliers that stack for impressive payouts. As players gather coins, they can unlock the Golden Chest, a special event that rains coins onto the reels and guarantees the activation of the Multi Coins Feature.
Free Spins bring even greater win potential, increasing the number of coins and the chance to trigger Multi Coins. The spins can retrigger during this feature, keeping the riches flowing.
Exclusively available through SlotMatrix, 1001 Nights of Riches is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Stephen Orchard, Head of Commercial Operations, SlotMatrix¸ said: “1001 Nights of Riches captures the timeless magic of Scheherazade’s tales, blending rewarding coin mechanics with a really cinematic representation of the famous Middle Eastern folktales.”

The post SlotMatrix spins a tale of treasures with 1001 Nights of Riches release appeared first on European Gaming Industry News.

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Descend into the dark with Divina Commedia I Nove Cerchi

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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.

The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.

The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.

Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.

Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”

Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.

The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.

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Kambi Group plc partners with Holland Gaming Technology in the Netherlands

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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.

As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.

The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.

Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”

Eddy Hultermans, director of Holland Gaming Technology Ltd, added: Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”

The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.

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