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Doing it the Khelraja Way: Esha Gupta takes in the full Khelraja experience with a trip to Turin!
Taking a popular celebrity, who is also an ardent sports fan, to one of the fiercest and most hotly contested derbies in the world? Utilising star power and brand advocacy to unlock brand synergies for strategic partnerships? Amplifying iGaming experiences with real-world match attendance and VIP experiences?
Khelraja recently said yes, yes, and yes to it all when it took its brand ambassador, the stunning Esha Gupta, to attend the Derby d’Italia in Turin to attend a feisty Coppa Italia match between Juventus and Inter Milan. The trip, documented by both Esha and Juventus Football Club on social media, gave users a glimpse of how Khelraja leverages partnerships and brand ambassadors to set the global benchmark for more immersive iGaming experiences through a comprehensive strategic approach.
Attending the first leg of Coppa Italia Semifinal match between Juventus and Inter Milan, Esha Gupta – an ardent football fan – received a VIP treatment amidst the exhilarating twists and turns that amplified her iGaming experience on Khelraja. She was also gifted a custom Juventus shirt featuring her name to further enhance the unmatched experience of watching one of the most celebrated derbies in the world at the hallowed Allianz Stadium. Khelraja is the official regional partner in Asia for Juventus Football Club and, through the partnership, gives users the opportunity to engage with all Serie A and Coppa Italia matches featuring Juventus and win exciting rewards by making the right pre-game predictions.
Speaking on the development, Mr. Japneet Singh Sethi, Country Manager – Marketing and Operations, Khelraja, said, “One of the biggest gaps in marketing, at present, is leveraging brand ambassadors to establish brand advocacy. Despite bringing multiple ambassadors on board, almost no brand makes use of the star power effectively, apart from making a few ad campaigns. We wanted to change this dynamic and showcase to stakeholders across the industry, including larger brands, the impact that brand advocacy can have on various aspects such as partnerships and marketing. Esha’s experience, complete with matchday attendance in Turin and iGaming on the Khelraja platform, adds more weight to her advocacy. With this, we are letting the world know that, when it comes to brand advocacy, strategic partnerships, and integrated user experiences, it is always better to do it the Khelraja way!”
Esha Gupta, Brand Ambassador, Khelraja, added, “Khelraja’s got a special place in my heart, and that surreal night I had in Turin just tells you why. As someone who’s always had a love for football, to experience what I did watching Juventus in action at the Allianz Stadium was beyond doubt something that will stay with me for the rest of my life. It was breathtaking – and that’s why I call Khelraja a family.”
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Play’n GO invites players to traverse a realm shaped by sin and consequence in Divina Commedia I Nove Cerchi, a slot rooted in Dante Alighieri’s legendary Divine Comedy.
The game opens in shadow. Dante stands at the edge of the inferno, blocked by monstrous figures – embodiments of human vice. But salvation appears in the form of Virgil, a poet from antiquity, sent to lead him through the Nine Circles of Hell. This slot doesn’t just reference a classic; it captures its essence. Players follow Dante deeper into the abyss, through torment and trial, with each spin echoing a step through divine judgement.
The narrative structure drives the game. Lucifer watches from above, Souls flicker across the reels, and Lanterns illuminate the path below. As Dante descends, so too do players – not aimlessly, but with a guide, a goal, and a chance to witness redemption emerge from ruin.
Visually, the slot is an infernal tapestry. From scorched gates to flickering flames and horned demons, every frame is steeped in lore. Rather than lean on familiar mechanics, the game’s features serve the story – Souls that evolve, Lanterns that unlock progress, and a climactic Hold & Win moment that pits players against the Prince of Darkness himself.
Those who’ve explored mythic worlds in titles like House of Doom or Gates of Troy will recognise the depth of storytelling here – though Divina Commedia I Nove Cerchi carves its own path through the fire.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’ve taken one of literature’s most iconic texts and given it new life on the reels. This is a narrative-first experience where every symbol, scene and feature plays into the descent.”
Divina Commedia I Nove Cerchi offers more than gameplay – it offers a reckoning.
The post Descend into the dark with Divina Commedia I Nove Cerchi appeared first on European Gaming Industry News.
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Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has signed a multi-year agreement with Holland Gaming Technology Ltd to provide its full Turnkey Sportsbook solution to the operator in the Netherlands.
As part of the agreement, Holland Gaming Technology via its Holland Power Gaming subsidiary will gain access to Kambi’s revenue-driving sportsbook solution, combining advanced trading capabilities, a powerful open platform and award-winning Bet Builder product to deliver an engaging sports betting experience for its players. The solution also includes a range of player engagement features and operator control tools designed to help partners differentiate and scale effectively.
The partnership follows Holland Gaming Technology’s successful sports betting licensure from the Dutch regulator, Kansspelautoriteit (KSA), and represents a significant step forward in the company’s growth strategy. Already a recognised name in the Dutch online casino space, Holland Gaming Technology will now extend its offering to include sports betting for the first time, powered by Kambi’s world-leading end-to-end sportsbook.
Werner Becher, CEO of Kambi, said: “We’re excited to partner with Holland Gaming Technology as they expand into sports betting for the first time. Their strong marketing and deep industry expertise make them an ideal fit for our Turnkey Sportsbook solution and, together, we look forward to delivering a high-performance product tailored to the Dutch market.”
Eddy Hultermans, director of Holland Gaming Technology Ltd, added: “Launching a sportsbook is a natural evolution for the business, and partnering with Kambi gives us the confidence to do so with a best-in-class product. Our team brings decades of experience in gaming, and with Kambi’s technology and support, we’re ready to deliver a compelling and engaging sports betting experience for our growing customer base.”
The post Kambi Group plc partners with Holland Gaming Technology in the Netherlands appeared first on European Gaming Industry News.
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