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Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology

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The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.

Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.

 

  • On the question of the debate between in-house and outsourced marketing

Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”

Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.

 

  • On the trend in personalization and how they help the clients:

Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.

Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.

Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”

 

  • On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:

Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.

Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.

Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.

 

  • On the value of gathering user data in other industries beyond Gaming:

 Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.

 

  • On how challenging can it be for operators to put together all the data understand their players

Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.

Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”

Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.

“Operators throughout industries need to learn how to actually utilize third-party services properly”

 

  • On Future development of data

Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses

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The spirit of American Thanksgiving arrives early at Winaday Casino and CryptoSlots  with the launch of the festive new slot, Harvest of Riches. To celebrate the season of plenty, both casinos are offering a cornucopia of match deposit bonuses, including a top-tier 188% match offer, giving players a bountiful bankroll to explore this charming autumn-themed game. The promotional feasts are available until November 23, 2025.

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The post Winaday Casino & CryptoSlots Unveil Harvest of Riches, a Thanksgiving-Themed Slot with Bountiful Bonuses appeared first on European Gaming Industry News.

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Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win

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Popular iGaming content provider BGaming summons a mystical cat-genie to help players’ wishes come true in the brand-new Golden Paw Hold & Win slot.

Golden Paw Hold & Win provides a fresh perspective on the classic Hold and Win gameplay mechanic. The game boasts 1,024 ways to win on every spin, with a variety of five exciting progressive bonus rounds, expanding reels, and a mesmerising leading character.

BGaming has utilised the same visual style from successful hits like Alice WonderLuck, drawing players in with vibrant colours and a larger-than-life character. This striking visual design ensures the action remains engaging on every spin. The central character in the game is an enchanting cat genie, who transforms from tiny to mighty during the game’s Hold and Win bonus.

This is not the only captivating feature in the Hold and Win round, with every coin collected triggering the reels to expand and boosting the player’s winning potential. Players can get their hands on a maximum win of x2,000, with the slot serving up an impressive RTP of 97%.

Julia Alekseeva, CPO at BGaming, said, Character-driven slots are always a huge hit with our operating partners and players, and Golden Paw Hold & Win is one of our most magical offerings to date. The design team has brought our concept to life with stunning visuals and a unique main character that we know will be a big hit. 

Hold and Win is a proven, easily readable mechanic for classic players, and improving it with a dynamically expanding board is an unexpected twist that matches the genie’s antics.” 

The post Rub the Lamp and Conjure Up Big Wins in Golden Paw Hold & Win appeared first on European Gaming Industry News.

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QTech Games recruits Joel Anyaegbu to spearhead West Africa sales

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QTech Games, the leading game aggregator for all emerging markets, has appointed Joel Anyaegbu to the position of Sales & Account Manager for West Africa, as it strengthens its ongoing push to generate new revenue streams across Africa’s evolving landscape.

Anyaegbu joins the QTech Games team, having successfully spent the past two years overseeing commercial development and international growth in the same West Africa region at SIS (Sports Information Services) as Commercial Manager. There, he helped to promote SIS’s diverse content offering across racing, esports and numbers draws to new audiences and younger demographics. 

Other formative roles in the igaming ecosystem, notably at Betbonanza and Winners Golden Bet, have equipped Anyaegbu with a breadth of experience across the territory which he will now bring to bear at QTech, alongside fellow sales hires for the region is Ekaterina Mayorova and Agatha Wanjugu (East Africa). More broadly, the Nigerian holds an MSc in Marketing, and leverages over seven years in the igaming, telecommunications and fintech fields.

QTech Games CEO, Philip Doftvik, said: “Joel joins our sales ranks at an exciting time, as we bid to double down on our wider African gains in the West. His network and knowledge in local players will play a key role, while his track record across a host of business-development roles has already demonstrated his sales nous and strategic thinking. 

“This proven commercial acumen in West Africa will be a true asset to our growing Africa team. So, we’re thrilled to already have him onboarded and off to a quick start.”

Joel Anyaegbu added: “QTech Games is a company I’ve long admired, and I’m truly excited about the innovations they continue to bring to the igaming industry, such as their breakthrough QTech Hybrid software service, which is seamlessly joining up the African retail domain with online.

“I’m particularly inspired by how QTech simplifies access to high-quality gaming content, integrating through one single and seamless API. It’s a smart and powerful solution that truly sets us apart. I look forward to connecting with clients and partners across the region to share how QTech’s aggregation platform can help elevate their offerings and unlock new opportunities in the gaming space.”

The post QTech Games recruits Joel Anyaegbu to spearhead West Africa sales appeared first on European Gaming Industry News.

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