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SPORTRADAR EXPANDS OPERATORS’ MARKETING REACH BY LAUNCHING AD:S PAID SOCIAL ON SNAPCHAT
Sportradar (NASDAQ: SRAD) today announced the integration of its ad:s technology into Snapchat, the Snap Inc. owned visual messaging app, creating a new channel for betting operators to engage and acquire customers using the sports technology company’s paid social media advertising service.
Expanding the ad:s paid social media advertising solution to Snapchat allows Sportradar to connect sportsbook operators with customers amongst the app’s audience of 375 million active daily users and over 750 million monthly active users. Snapchat’s advanced age and location targeting capabilities guarantee that only legally qualified audiences are reached. Snapchat is an important addition to the ad:s portfolio due to its popularity in mature territories such as Western Europe, as well as in the United States, where sports betting is a growing market.
Developed specifically for the sports betting and igaming industries, Sportradar’s ad:s paid social solution uses artificial intelligence to provide operators with a deeper understanding of their customers and the means to serve personalised adverts to individuals across Snapchat’s ad offerings. Using data driven automation and programmatic technologies, ad:s instantly generates millions of advert creatives and highly targets their delivery to sports bettors of legal age on social media, enabling them to provide the right message to the right customer at the right time.
Florian Geheeb, Global Director Advertising Sales, at Sportradar said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.
“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”
Ross Hartnett, Manager, Real Money Gaming at Snap Inc. said: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat. This partnership will provide the Real Money Gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more. By combining Sportradar’s industry expertise with Snapchat’s advertising products, we look forward to continuing to innovate unique user experiences for operators and Snapchatters.”
Features of Sportradar’s ad:s paid social media advertising service include campaign management, measurement tools that optimise performance in real time, and automated creative production featuring the latest sports fixtures and betting odds.
Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with necessary regulations. The ad:s platform has the ability to highly target all adverts to reach only social media users of legal gambling age and Sportradar encourages all of its clients to remove identified ‘at-risk’ individuals from their paid social activity and digital advertising.
Snap Inc. have worked closely with industry stakeholders via forums such as the Betting & Gaming Council’s (BGC) Ad Tech work stream to ensure operators are able to market their service responsibly. BGC members uphold the Industry Code for Socially Responsible Advertising, whereby paid social advertising must be targeted to those 25+ unless the platform can demonstrate accuracy in targeting those 18+. In addition, Snap Inc. have launched a user-facing tool allowing users to opt out of receiving gambling advertisements on their platform.
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CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration
40% Match deposit bonus on new NetGame slots for all players this week
CryptoWins the cryptocurrency-only casino that celebrated its 1st anniversary in November 2024, has launched 30 exciting new slots by NetGame, including popular titles like African King, Diamond Shot, Hit in Vegas, Volcano Fruits, and Wild Buffalo. This expansion brings CryptoWins’ total game count to over 470, across 11 software providers.
NetGame’s slots offer an exceptional playing experience through original math models, vibrant art, and unique bonus mechanics. Each game features elements like Free Spins, Progressive Jackpots, Tumbling Reels, Pick’em Bonuses, Re-Spins, Fortune Wheels, Win Both Ways, and more.
Diamond Shot blends classic fruit symbols with exciting bonus features, including three types of scatters: a regular one, a stacked one for bigger prizes, and one that unlocks the tile match bonus with up to 25 free spins and a 3x multiplier, plus the possibility of a special wild.
Hit in Vegas takes you to Sin City with a 25x multiplier in the base game and a 1000x multiplier on the Wheel of Fortune. With 15 free spin features offering locked wilds, highest symbols only, and scatter pay wins, a fortune could be yours.
“At CryptoWins, we’re committed to bringing players the best entertainment possible, and with each new partnership, we expand our diverse game offerings. The cryptocurrency landscape continues to evolve, and we’re excited to be at the forefront,” says Michael Hilary, CryptoWins Manager.
In addition to the NetGame launch, CryptoWins introduced new slots from Rival in November and Felix Gaming earlier this year. The casino is also set to introduce brand-new types of games this Spring.
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CryptoWins continues to raise the bar for online gaming, providing innovative and secure experiences for cryptocurrency enthusiasts.
The post CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration appeared first on European Gaming Industry News.
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Altenar serves up improved tennis vertical
The upgraded offering will give operators access to increased in-play opportunities and new micro markets
Altenar has enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official TDI data through a strategic integration with Sportradar.
The recent launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets. By leveraging Sportradar’s advanced AI and deep tennis data from TDI, Altenar can now process hundreds of thousands of data points from every match, offering a significant boost in betting options for users.
The introduction of micro markets allows users to bet on events with an immediate result, such as next serve, break points or the total number of shots in a point. This new feature is expected to enhance the user experience and drive further engagement, as micro markets have already proven to be successful in soccer and major US sports.
Altenar’s commitment to utilising premium data from official rights holders underlines its focus on delivering a superior sportsbook experience. The improvements aim to boost retention rates for operators, ultimately leading to greater revenue.
Antonis Karakousis, Director of Operations at Altenar, said: “This is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry.”
The post Altenar serves up improved tennis vertical appeared first on European Gaming Industry News.
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Tom Horn Gaming lights up the reels with Wild Skyfire
Tom Horn Gaming, a leading supplier of iGaming content, is thrilled to announce the release of its latest slot game, Wild Skyfire, launching on 4 March. This enchanting slot transports players to the serene town of Hanabi, where a breathtaking fireworks-lit night sky sets the stage for an unforgettable gaming experience.
Blending traditional slot mechanics with a cosy, atmospheric aesthetic, the slot offers players a new way to enjoy gaming – one that’s both familiar and refreshingly different.
Classic Features Meet a Unique Ambience
Unlike fast-paced, high-intensity slots, Wild Skyfire takes a different approach, immersing players in a calm yet engaging environment. Its medium volatility ensures a balanced gaming experience, appealing to both casual and seasoned players alike.
One of the standout features of Wild Skyfire is the Wild symbol, which appears in both the base game and the bonus round. In the base game, the Wild symbol forms wild clusters, increasing the chances of higher wins.
Free Spins, triggered by three Scatter symbols, introduces Sticky Wilds for greater win potential. When activated, any Wild symbols that land during the Free Spins round remain in their positions for the duration of the feature, maximising the opportunities for big wins. Players can retrigger Free Spins multiple times, with each Scatter symbol awarding an extra spin.
For players who enjoy instant action, Wild Skyfire offers a Special Offer Bonus Buy feature. This allows players to immediately access the Free Spins round by purchasing it directly, skipping the wait and diving straight into the most thrilling part of the game.
“With Wild Skyfire we wanted to create something that stands out from the typical high-energy slots, offering a tranquil yet captivating adventure. Its serene atmosphere provides players with an immersive escape while delivering the action they love,” said Katarina Slaninova, Head of Marketing Communications at Tom Horn Gaming.
By offering a game that seamlessly blends tranquillity with gameplay excitement, the company caters to a broad audience looking for both traditional slot thrills and something refreshingly different.
Players can experience the magic firsthand when the game goes on general release on 4 March. They’re invited to explore the captivating world of Hanabi, where big wins shine as bright as the fireworks overhead.
The post Tom Horn Gaming lights up the reels with Wild Skyfire appeared first on European Gaming Industry News.
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