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Betegy Takes Ads Personalisation further with the latest smart banners innovation

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The platform enables betting operators and casinos to tailor campaigns to each individual player

Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation.

The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences, which dramatically increases engagement on the ads.

For instance, when a player logs in to the sportsbook, the platform receives information about his past interactions and betting behavior. Based on this data, Betegy’s platform can then identify player’s interests and return a personalised banner that caters to his unique preferences. This provides a seamless and personalised experience for an online betting customer while increasing engagement and driving revenue for the operator.

The new feature is set to revolutionise the way that online betting companies approach advertising, with tailored campaigns that better meet the needs and expectations of particular audience clusters. By leveraging CRM data and insights into players’ behaviors and triggers, operators can optimise their marketing strategies for even better results.

“We are thrilled to launch this latest innovation in content personalisation for our clients,” said Alex Kornilov, CEO of Betegy. “The integration with CRM systems allows our clients to provide even more targeted and relevant ads to resonate with each individual player, resulting in increased engagement, retention and ultimately, revenue.”

Earlier this year Betegy has launched Creative Studio that allows operators to create up to 1000+ ads that dynamically show game odds in real-time through a direct API feed. This is crucial, as sports bettors are most interested in game odds, even more so than promos and profit boosts.

With Betegy’s solution, marketing teams can avoid the daunting task of manually creating ads for every game and sport, and instead, pull odds directly from the source and use a self-serve platform to create multiple ads at once.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Million Games Expands Blackjack Portfolio with Million Blackjack London Deal

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Million Games is proud to announce the latest game launch of Million Blackjack London Deal, an authentic European-style blackjack experience designed for real players. This latest addition to the Million Blackjack series follows their first launch of Million Blackjack Peek, offering players an alternative way to enjoy the classic casino favourite.

Unlike its American-rules counterpart, Million Blackjack London Deal features a distinctive dealing style – cards are dealt one at a time, and the dealer takes only one card in the initial round. This subtle yet strategic difference brings a fresh challenge to blackjack enthusiasts, requiring sharper decision-making and an enhanced focus on game strategy.

Thomas Nimstad, CEO of Million Games, commented on the significance of introducing both versions under their traditional names: “We wanted to give players the true blackjack experience. With Million Blackjack Peek and Million Blackjack London Deal, we’re providing real players with the versions they know and love, allowing them to engage with the game in its purest form.”

Million Games remains committed to delivering high-quality, player-focused experiences, and Million Blackjack London Deal is a testament to this dedication. Whether players prefer the American Peek version or the European London Deal format, Million Games ensures a seamless and engaging blackjack experience.

The post Million Games Expands Blackjack Portfolio with Million Blackjack London Deal appeared first on European Gaming Industry News.

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CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration

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40% Match deposit bonus on new NetGame slots for all players this week

CryptoWins the cryptocurrency-only casino that celebrated its 1st anniversary in November 2024, has launched 30 exciting new slots by NetGame, including popular titles like African KingDiamond ShotHit in VegasVolcano Fruits, and Wild Buffalo. This expansion brings CryptoWins’ total game count to over 470, across 11 software providers.

NetGame’s slots offer an exceptional playing experience through original math models, vibrant art, and unique bonus mechanics. Each game features elements like Free Spins, Progressive Jackpots, Tumbling Reels, Pick’em Bonuses, Re-Spins, Fortune Wheels, Win Both Ways, and more.

Diamond Shot blends classic fruit symbols with exciting bonus features, including three types of scatters: a regular one, a stacked one for bigger prizes, and one that unlocks the tile match bonus with up to 25 free spins and a 3x multiplier, plus the possibility of a special wild.

Hit in Vegas takes you to Sin City with a 25x multiplier in the base game and a 1000x multiplier on the Wheel of Fortune. With 15 free spin features offering locked wilds, highest symbols only, and scatter pay wins, a fortune could be yours.

“At CryptoWins, we’re committed to bringing players the best entertainment possible, and with each new partnership, we expand our diverse game offerings. The cryptocurrency landscape continues to evolve, and we’re excited to be at the forefront,” says Michael Hilary, CryptoWins Manager.

In addition to the NetGame launch, CryptoWins introduced new slots from Rival in November and Felix Gaming earlier this year. The casino is also set to introduce brand-new types of games this Spring.

NEW GAMES MATCH BONUSES
Available February 26 – March 2, 2025

1/ 40% Match Bonus on deposits $5 – $250
Redeem: 1x per day
Valid: Netgame Slots
Wager: 37x
Code: NETGAME

2/ 55% Match Bonus on deposits $5 – $500
Redeem: 1x per day
Valid: Slotland Ent. Slots
Wager: 35x
Code: SLOTLAND

CryptoWins continues to raise the bar for online gaming, providing innovative and secure experiences for cryptocurrency enthusiasts.

The post CryptoWins.com Expands Portfolio with 30 New Slots from NetGame Integration appeared first on European Gaming Industry News.

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Altenar serves up improved tennis vertical

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The upgraded offering will give operators access to increased in-play opportunities and new micro markets

Altenar has enhanced its sportsbook offering with an upgraded tennis vertical, now featuring official TDI data through a strategic integration with Sportradar.

The recent launch brings fast, live data from ATP and Challenger Tour events, increasing the number of in-play betting opportunities and introducing innovative micro markets. By leveraging Sportradar’s advanced AI and deep tennis data from TDI, Altenar can now process hundreds of thousands of data points from every match, offering a significant boost in betting options for users.

The introduction of micro markets allows users to bet on events with an immediate result, such as next serve, break points or the total number of shots in a point. This new feature is expected to enhance the user experience and drive further engagement, as micro markets have already proven to be successful in soccer and major US sports.

Altenar’s commitment to utilising premium data from official rights holders underlines its focus on delivering a superior sportsbook experience. The improvements aim to boost retention rates for operators, ultimately leading to greater revenue.

Antonis Karakousis, Director of Operations at Altenar, said: “This is a pivotal opportunity to achieve our growth ambitions. By integrating cutting-edge tennis data, we are providing unique betting options and the lowest possible latency across all our operators, driving innovation in the industry.”

The post Altenar serves up improved tennis vertical appeared first on European Gaming Industry News.

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