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How does WinSpirit Casino use AI tools to enhance gamblers’ experience
The gambling market does not stand still. As you know, there has been a boom in artificial intelligence technology, and gambling market companies are already starting to test it: in process automation, marketing, and customer communication.
Players are becoming increasingly demanding, and our common task as joy providers is to satisfy users by constantly improving the quality of the service. And this is where AI tools come in handy.
Here are 3 cases of how casinos, including WinSpirit Casino, utilize AIs.
#1 Ideas generation. There are several units in casino teams, just like in any other company. And each of them uses the AI in their own way. For example, the PR department uses ChatGPT to generate content strategy and potential distribution channels for publications. By the way, this text is also partly written by ChatGPT. CC uses AI tools to improve communication with clients: operators use AI to analyze a player’s dialect and give them a relevant answer — as clear and familiar as possible. Further, the promotional department generates ideas for new promo campaigns and their promotion online in such a highly competitive market.
#2 Visual creation. We all perceive 90% of information with our eyes. And the first thing the client sees when entering the website is a visual component. That’s why casinos try to get stunning images that will capture players’ attention. WinSpirit Casino’s designers also use renowned Midjourney to create individualized visuals for its website and marketing materials faster than ever before. Nowadays, personification is king. By the way, graphics for this text was also been generated by Midjourney.
#3 Freedom for growing. How free are the employees in your company? Sometimes not so much, right? In the gambling vertical, innovation and freshness of vision are very important. That’s why at WinSpirit Casino, the task is of paramount importance — and the way in which the employee completes it is up to them. C-Level, on the other hand, simply provides access to these tools. For example, to Futurepedia, a suite of AI tools that allows for completing tasks more accurately and efficiently. Furthermore, such tools help get a fresh view of the everyday routine and offer players a customer-focused experience.
In today’s world, you can’t ignore new technology. After all, they allow a company to become better for its customers. For instance, modern AI tools can analyze the players’ behavior and identify the preconditions for gambling addiction. Not to mention that modern technology attracts a young audience that the business needs for further development.

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Thunderkick launches debut crash game Heads Will Roll
Studio combines arcade and dice mechanics in ominous release
Independent slots studio Thunderkick has marked its first foray into a new product vertical with the release of Heads Will Roll.
The crash game, set in an eerie underground vault, tasks players with climbing a multiplier ladder by rolling a die with three possible outcomes: level-up, Fate Mode, or game over.
The level-up icon progresses the player to the next rung of the prize ladder, boosting the available cash out, Fate Mode replaces the standard die, increasing both the number of steps climbed and the chance of landing a game over symbol, which ends the betting round instantly.
Four difficulty variants each present a unique risk level, granting the user complete control over their experience. The likelihood of rolling a game over symbol increases with each difficulty level, as does the maximum multiplier, which ranges from 35x in Easy mode up to 2,400x in Brutal mode.
Once the player moves within one or two steps of the final multiplier, the All or Nothing round is triggered. Played on a red and gold die, the number of sides is determined by the active difficulty level, and there are just two possible outcomes: maximum win or game over.
Following a successful cashout, the multiplier which would have been reached if the player kept rolling is revealed, providing a unique opportunity for the development of game strategy.
Heads Will Roll is Thunderkick’s first venture outside of the slots vertical, demonstrating the studio’s commitment to diversifying its product portfolio in alignment with the latest industry trends.
Mike Collins, Game Product Owner at Thunderkick, said: “There has been a huge increase in the number of players opting for crash and arcade-style games in 2025, with the fast-paced betting rounds providing that instant gratification they are seeking.
“Heads Will Roll marks our first step outside of the world of slots, offering Thunderkick players a distinct, action-packed experience where the player has complete autonomy over how they play.
“While the gameplay moves away from our classic slots, visually, it feels reassuringly familiar, retaining the signature Thunderkick flair.”
The post Thunderkick launches debut crash game Heads Will Roll appeared first on European Gaming Industry News.
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CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina
CT Interactive has officially launched its certified content on Mr Bit, a new licensed casino platform for a young audience, marking another significant step in its expansion across the regulated markets of Southeastern Europe. This move strengthens CT Interactive’s presence in Bosnia and Herzegovina, following the successful partnership between the two companies in Romania.
As part of this launch, 50 of CT Interactive’s top-performing slot games — including popular titles like Win Storm, 40 Treasures, Lucky Clover, and Hot 7’s x2 — are now available to Mr Bit’s players in Bosnia and Herzegovina. The integration also includes CT Interactive’s Hot Luck jackpot system, bringing an added layer of excitement and engagement to the platform.
“Expanding our partnership with Mr Bit into Bosnia and Herzegovina is a strategic move aligned with our broader European growth strategy,” said Antonio Donov, Head of Business Development EMEA and Asia, COO at CT Interactive. “The success we achieved together in Romania laid the foundation for this next step. We’re excited to deliver our engaging, certified content to even more players in this promising market.”
This launch underscores CT Interactive’s continued commitment to expanding its reach in regulated jurisdictions and providing operators with top-tier, market-adapted content that drives engagement and retention.
The post CT Interactive Partners with Mr Bit, Strengthening Position in Bosnia and Herzegovina appeared first on European Gaming Industry News.
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REEVO Games Go Live on NetBet
REEVO is proud to announce its new partnership with NetBet, one of the world’s leading online casino platforms.
Through this collaboration, NetBet customers will now gain access to REEVO’s full portfolio of immersive slot and table games, showcasing REEVO’s commitment to delivering cutting-edge technology, exciting gameplay mechanics, and unforgettable player experiences.
Founded in 2021, REEVO has quickly established itself as a trusted and forward-thinking provider, developing a diverse range of high-quality titles that combine innovative features with striking visuals. This partnership with NetBet marks another important milestone in REEVO’s mission to expand its global footprint and bring its growing collection of games to more players around the world.
Shared Vision for Excellence
Commenting on the partnership, Claudia Georgevici, PR Manager at NetBet, said: “REEVO is an innovative company which really caught our eye. Once we looked through their product range, we agreed that their core values and business goals align perfectly with ours. We look forward to our players experiencing REEVO and all their incredible games.
Karl Grech, Head of Business Development at REEVO, added: “As a relatively new company within the iGaming world, this partnership with NetBet means so much to us. It shows we’re well and truly on the right path, and we have so many new, exciting ideas ready to unleash. Of course, our current selection of casino games is almost unparalleled, which is just perfectly suited to the players at NetBet.”
The post REEVO Games Go Live on NetBet appeared first on European Gaming Industry News.
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