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Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry
Unity NYSE U, the world’s leading platform for creating and growing real-time 3D RT3D content, today released the Unity Gaming Report 2023 revealing that while 2022 was marked by shifting economic headwinds, creativity and innovation in the gaming industry remained strong. The report features fresh, actionable insights on the state of game development to support studios of all sizes as they navigate the complexities of making games. The data is pulled from the Unity real-time development platform and Unity Gaming Services, through solutions that span mobile, PC, and console gaming, providing a unique view of the many parts of the gaming industry. New to this year’s report are insights and advice from respected studios including Zynga, the leading entertainment publisher behind the world’s most popular mobile games, Second Dinner, the award-winning developer behind the popular mobile hit, MARVEL SNAP, and Ramen VR, the creators of the highly acclaimed MMO VR game, Zenith: The Last City.
The Unity Gaming Report 2023 highlights that while 2022 delivered economic change and challenges, game developers and the industry as a whole, showed resilience and strength. Developers focused on efficiencies, optimization and post launch efforts. Most smaller studios shipped games in under twelve months and they did it while working fewer hours. Different sized studios were also strategic about platform investment. Large studios drove year over year growth in multiplatform and cross-platform development, while the majority of smaller studios 90% opted to develop for a single platform. What was consistent for studios of all sizes though, was prioritizing post-launch support, as developers doubled down on extending the lifespan of their games by 33% to retain their existing player base for longer. Looking ahead, the Unity Gaming Report 2023 predicts that generative AI will be more involved in the development process to amplify productivity for creators and to reduce the time and resources required to make a game.
“It’s inspiring to witness the passion, ingenuity and persistence from our developer community as they continue to make incredible games in a tough macroeconomic environment,” said Marc Whitten, SVP & GM, Unity Create. “At Unity, we are committed to delivering a deep and best-in-class platform that helps them at every stage of their journey – from creating their game, to scaling with their players, to growing their business.”
Some key findings from the Unity Gaming Report 2023 include:
Efficiency is key with smaller studios shipping games quickly and working fewer hours – 62% of indies shipped games in less than a year, and smaller studios in general worked 1.2% fewer hours on average (equates to 5 years of total work hours).
To optimize investment, different size studios are being strategic about the number of platforms to develop for Nearly 90% of small studios are releasing on a single platform, while large studios have increased the number of multiplatform games produced in 2022 by 16% compared to 2021. 88% of large studios also invest in crossplatform.
Developers are doubling down on extending the lifespan of existing games and retaining players The lifespan of mobile games increased 33% over the last year. Approximately 84% of studios with more than 50 people update their games for more than six months.
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Xprizo appoints Alex Cachia as Chief Information Officer
Xprizo, a cutting-edge iGaming fintech platform, has appointed Alex Cachia as Chief Information Officer (CIO) as it targets significant commercial growth by harnessing technology to empower underserved communities around the globe.
His focus will be building a high-performing tech organisation to support Xprizo’s expansive growth plans. A key element will be maximising investment value and business objectives that deliver social impact and business success.
Xprizo Chief Information Officer Alex Cachia commented: “I’m excited to join Xprizo at this time – I love the product and the goal of fostering financial inclusion. There are massive growth prospects on the horizon, and I cannot wait to bridge the gap for underserved communities around the world.”
Additional efforts will be targeted at regulatory compliance, and data-driven decision-making. As CIO, he’ll be tasked with aligning technology investments with business objectives, increasing automation, and creating a culture of continuous improvement.Cachia joins Xprizo with 24 years of experience in technology leadership, with expertise in FinTech, gaming, and affiliate marketing. During this time he completed several projects in technical debt reduction, marketing tech strategies, and security enhancements in affiliate marketing.
Xprizo CVO Richard Mifsud added: “Alex arrives at Xprizo with extensive experience in scaling technology, inspiring innovation and establishing operational excellence. The team is ready to take a step forward under his leadership and adeptness with cutting-edge solutions to achieve our mission of financial inclusion.”
The post Xprizo appoints Alex Cachia as Chief Information Officer appeared first on European Gaming Industry News.
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Spinomenal launches latest Spinoleague with €12m Max prize pool
Leading iGaming content provider, Spinomenal has launched its latest Spinoleague that has a massive €12m max prize pool. The Spinoleague returns after last year’s huge success, promising even more thrilling challenges in its highly anticipated first tournament.
The Spinoleague follows an innovative format, divided into separate tournaments, each comprising several rounds and culminating with one final ‘Super Round.’ Spinomenal’s entire portfolio of slot games (including any new releases) will participate in the Spinoleague, except for 1 Reel games and a small selection of others.
There are eight tournaments in total and the first begins today before concluding on 26th March. The next seven tournaments begin the day after the last finishes and the final one will end on 4th March 2026. Promotional activities will be running throughout the tournaments to heighten the excitement and build anticipation.
An interactive Leaderboard is available for players who reach the qualifying total which will be displayed within the tournament tool. After each round ends, the Leaderboard will reset, giving players a chance to climb the ranks.
Spinomenal CO-CEO, Omer Henya commented: “Spinoleague is back by popular demand after the massive success it enjoyed last year as we marked our 10th anniversary. The next edition of the tournament features several rounds that each build to the ultimate Super Round.”
The post Spinomenal launches latest Spinoleague with €12m Max prize pool appeared first on European Gaming Industry News.
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Grand Slam Track™ announces Stats Perform as exclusive global data and betting rights provider
Grand Slam Track™, the new global home of professional track competition, launched by four-time Olympic Champion Michael Johnson, announced it has selected global sports AI, tech and data leader Stats Perform as its exclusive global data and betting rights distributor and integrity partner.
Grand Slam Track™ is the premier global professional track league, featuring head-to-head matchups between the fastest stars in the sport. Every detail has been designed to unlock the sport’s full potential of storytelling, personalities, and gamification for broadcast and commercial partners and most importantly, for track stars and fans.
Amongst increased prize money, contracted racers, and many other innovations designed to elevate the profile of track racing, only one event will take place at a time at each Slam. The Slams will be broadcast live on linear TV and streaming and across licensed sportsbooks. Together these initiatives are expected to create unprecedented fan affinity and attention for the racers and rivalries.
Stats Perform is a trusted partner to many of the world’s highest-profile professional men’s and women’s sports organizations, with a deep expertise in collecting, creating, and distributing trusted, premium sports data, AI technology, and news and video content to maximize fan and bettor engagement, as well as supplying integrity services across the world of professional sport.
“We’re delighted to partner with a world leader like Stats Perform to help us bring track to more fans across the globe,” said Michael Johnson, Commissioner of Grand Slam Track™.
“We look forward to setting a new standard for our sport with Stats Perform’s extensive network of trusted media and betting partners, eye-opening technology, and their true passion for the power of sport to unify and entertain. After helping leagues like the Premier League, WTA, La Liga and more build their audiences, we’re excited for them to do the same with Grand Slam Track™,” he added.
“This partnership with Stats Perform is important for Grand Slam Track and the entire sport for a few reasons,” said Steve Gera, President of Grand Slam Track. “In addition to co-investing into the development of data and betting infrastructure for the sport, Stats Perform is also ensuring that all of our athletes, partners, and stakeholders enter this space with the highest level of knowledge, education, and integrity. They will be an important asset to the large investment our league is making into this sport.”
“MJ and the Grand Slam Track™ team have created something with astonishing entertainment and commercial potential for men’s and women’s track athletics, built upon his decades of unique experience on all sides of the spectrum, as a racer, as a media professional, and as an entrepreneur,” explained Carl Mergele, Chief Executive Officer at Stats Perform.
“Everyone at Stats Perform is honored to have been selected as Grand Slam Track™’s exclusive data and betting streaming rights provider. We are excited to help them realize their vision of lifting the stories and personalities of track racing to their rightful positions in the hearts and minds of fans and bettors globally,” he said.
Grand Slam Track™ will host four Slams taking place this year between April and June in Kingston, Jamaica, Miami at Miramar, Philadelphia, and Los Angeles. 96 contracted men’s and women’s star athletes will race over three action-packed hours, across 12 event groups for three consecutive nights. All four Grand Slam Track events will be streamed live in the U.S. on Peacock, including exclusive coverage of Slam Fridays, with the CW Network providing broadcast coverage of Slam Saturdays and Sundays. International broadcast information will be announced soon.
The post Grand Slam Track™ announces Stats Perform as exclusive global data and betting rights provider appeared first on European Gaming Industry News.
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