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EMERGE Group Secures US$2.2M Funding From Seed Round Led by Farquhar Venture Capital and Arcane Group

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EMERGE Group, announced US$2.2 million in its seed funding round jointly led by Farquhar Venture Capital and Arcane Group. Other investors in this round comprise Blockcrafter Capital and Angel Investors: Mr Victor Lai and Mr Yuen Wong, Founder of a LABS Group, GEMS Esports and Managing Partner of Bitmart. As part of the announcement, EMERGE Group is a rebrand from EMERGE Esports to better differentiate the Group’s plans from its various business units. EMERGE Esports remains as an advertising and marketing consultancy arm for brands and content creators in the esports industry.

EMERGE Group is currently collaborating with Mastercard, with a recent announcement on the Group’s participation in the latest class of the Mastercard Start Path Emerging Fintech program, an award-winning global startup engagement program. The Block 71 alumni is also supported by Startup Junkie, an entrepreneurial support organisation funded in part by the Walton Family Foundation and the US Small Business Administration; EMERGE Group is one of the latest organisations in their portfolio.

As the Group moves in to expand further in Southeast Asia, the seed funds will be used in two primary business units, EMPLIFIVE and EMPOWER. The two business units will develop new commercialisation options to resolve different root problems faced by content creators, brands and other stakeholders in the industry of marketing and advertising.

“EMERGE Group has proven to be a strong player in the game despite being in the industry for only three years. We are very proud to be working with an organisation that has built the foundation for further growth and capturing larger market opportunities,” said Jason Su, Chief Investment Officer of Farquhar Venture Capital.

Neil Su, the Managing Partner of Arcane Group, added “As we have identified various top-notch and innovative organisations to back under our portfolio , we can see the enormous potential that EMERGE Group is able to grow in key markets. Their continuous dedication and hard work in boosting the esports industry as well as their unwavering efforts have definitely earned our trust and support.”

“Despite the tumultuous times and uncertainties due to market factors, we are grateful to our investors and backers for recognising the potential in EMERGE Group. Having achieved over US$2 million in revenue since we started in 2020, and amassing renowned esports teams all over the world to work with us as their preferred commercialisation partner has been no easy feat for the team. We believe that with innovation at the forefront of what we do, we will be able to bring on more opportunities and creative solutions that effectively transform the way our industry functions and how it is being perceived by others.” shared Roy Kek, Chief Executive Officer of EMERGE Group.

Since its launch in 2020, EMERGE Group has made several notable achievements and have become known to continuously make its impact on the esports industry. The Group has garnered a total audience of over 580 Millions through their network of thousands of content creators and players from renowned esports teams, including Bren Esports, Talon Esports, Boom Esports and more.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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In the Game with Betandyou: major updates and what to expect this season

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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.

“In the Game” – the new slogan of Betandyou

Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.

“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.

A renewed approach to player interaction

Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.

Technical updates

  • New homepage – everything players need on one screen.
  • Simplified navigation – favorite games are accessible in one click.
  • Visual refresh – bright colors and modern design to please even the most discerning aesthetes.

Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.

Welcome Package

  • 1st Deposit – 100% Bonus
  • 2nd Deposit – 50% Bonus
  • 3rd Deposit – 25% Bonus
  • 4th Deposit – 25% Bonus

These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.

The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.

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Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards

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Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.

The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.

Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.

Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”

Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.

The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.

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A new report from Slotegrator: 10 myths about gambling

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Slotegrator releases its downloadable reports on a monthly basis. This time, it’s an overview of some common misconceptions about running a gambling business, essential reading for new operators.

Is running an online casino or sportsbook a foolproof enterprise? Are all players addicts? Is geographical expansion the only way operators can grow their business? Plenty of new operators might think so — and they won’t be the ones who last.

An online casino or sportsbook can be a fantastic and flourishing business. But if you build your platform on a foundation of false beliefs, it will never withstand the test of time. New iGaming operators who base their strategies on misconceptions will make wrong decision after wrong decision, ultimately leading to a very short-lived business.

That’s why it’s best to take a beat and do some research before diving in. They should find out which laws actually apply to their business, the different risks they’ll face once their platform is up and running (and there are plenty), what kind of player acquisition and retention strategies will work for them, and — most importantly — what kind of help they’ll need, and where and how to get it.

In Slotegrator’s latest report, the company collected 10 common myths about the online gambling industry and tore each one apart, revealing the truth behind them and clearing up any wrong ideas a reader might have. As an added bonus, they indicate which of their products and solutions correlate with the best efforts to avoid falling victim to each stereotype, like how their Telegram Casino solution can help iGaming companies expand their business, and how their APIgrator game integration solution can give you the game portfolio you need to keep players coming back (because offering a few favorite games isn’t enough anymore).

Any new operator in the early stages of planning, preparing, or launching an online business would find it well worth their time to learn everything they can from the insightful report, from the nuances of running an international business to the complexities of planning an effective marketing strategy for an online casino or sportsbook.

“We have experience in responding to various gambling operators’ requests in different regions and niches, and we know what ideas normally end in failure. Our mission is to minimize mistakes and help businesses to prevent crises. That’s why we developed our solutions for online casinos and sportsbooks, and that’s also the reason why we keep generating informative articles and other Academy materials,” comments Yana Khaidukova, the Managing Director of Slotegrator.

 

Download the PDF on the Slotegrator’s website and contact the company team to ask any additional questions.

The post A new report from Slotegrator: 10 myths about gambling appeared first on European Gaming Industry News.

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