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Better Collective reports record-breaking Q4 and full year of 2022
Interim report October 1 – December 31, 2022.
Regulatory release no. 06/2023
Flash Highlights Q4 2022
- Revenue: 86.1 mEUR; growth of 63% YOY, organic growth 44%
- Recurring revenue: 41.3 mEUR; growth of 94% YOY
- Revenue share income: 30.2 mEUR; growth of 81% YOY
- EBITDA before special items: 35.2 mEUR; growth of 115% YOY; margin 41%
- New Depositing Customers: All time high with >580.000; growth 117% of which 78% were sent on revenue share contracts
- January trading update: Record breaking month with revenue of >37 mEUR; >40% YOY growth
Flash Highlights 2022
- Revenue: 269.3 mEUR; growth of 52% YOY, organic growth 34%
- Recurring revenue: 123.3 mEUR; growth of 54% YOY
- Revenue share income: 96.4m EUR; growth of 42% YOY
- EBITDA before special items: 85.1 mEUR; growth of 53% YOY; margin 32%
- New Depositing Customers: All time high at >1.680.000; growth 96% of which 76% were sent on revenue share contracts
- Earnings per share (EPS) increased >150% YOY
Highlights Q4 2022
- Financial targets for 2022 were 20-30% organic revenue growth, operational earnings of approximately 85 mEUR and net debt to EBITDA <3. On February 6, a guidance upgrade was released as 34% organic revenue growth was achieved, with 85.1 mEUR in EBITDA before special items and a net debt to EBITDA <3.
- Q4 Group revenue grew by 63% to 86.1 mEUR with recurring revenues growing 94% to 41.3 mEUR; organic revenue growth was 44%.
- Europe & ROW revenue grew 59% to 52.2 mEUR driven by an extraordinary strong performance with the men’s soccer World Cup where >300.000 NDCs were sent from the tournament alone and saw a good underlying business performance from Paid Media and media partnerships.
- US revenue grew 71% to 33.9 mEUR driven by a busy sports calendar and a successful Maryland state launch.
- The sports win margin continued to bounce back as the impacted European markets normalized as well as the sports wagering continued at all-time highs.
- Q4 Group EBITDA before special items grew 115% YOY to 35.2 mEUR.
- Europe & ROW delivered 20.7 mEUR in EBITDA before special items, which equals growth of 149% YOY and a margin of 40%.
- The US delivered 14.5 mEUR, in EBITDA before special items implying 81% growth and a margin of 43%.
- Cash flow from operations before special items was 21.0 mEUR an increase of 55%. The cash conversion before special items was 58% due to the extraordinarily high revenue in the quarter. During the quarter >11 mEUR were paid in taxes, of which 10.7 mEUR were paid in Denmark. By the end of 2022, capital reserves stood at 76 mEUR of which cash of 31 mEUR and unused bank credit facilities of 44 mEUR.
- New depositing customers broke all time high records with >580,000 in the quarter; growth of 117%. NDCs sent on revenue share contracts were 78%. During 2022 the Group delivered 1.7 million NDCs.
- Initiation of a share buyback program for up to 5 mEUR. The purpose of the buyback program was to cover future payments relating to completed acquisitions and LTI programs.
- Petra Zackrisson was appointed as SVP of Growth and joined the management team.
Significant events after the closure of the period
- The positive momentum from 2022 continued into January 2023, which posted record breaking monthly revenue of >37 mEUR, >40% YOY growth. The main driver was the Ohio state launch, and the growth comes on top of a strong comparison from last year where New York state launched.
- New media partnerships with Goal.com and Wirtualna Polska. Globally, Better Collective has several large partnerships like the ones with The Telegraph and The New York Post, as well as many smaller partnerships.
- On January 20, 2023, the share buyback program of 5 mEUR was completed with 394,645 shares accumulated under the program. In total Better Collective owns 1.1% of all outstanding shares.
- The board has decided to initiate a new share buyback program of 10 mEUR. The purpose of the buyback program is to cover future payments relating to completed acquisitions and LTI programs.
- A smaller asset deal for a sports media in an emerging market was completed for 4.3 mUSD with an upfront payment of 3 mUSD.
- Better Collective announced a share acquisition in Catena Media equaling 6,093,381 shares and a position of 8.5%.
- Esport community, HLTV, successfully hosted its annual HLTV Award Show 2022 in Stockholm for Counter Strike:Global Offensive.
- The board of directors implemented a 2023 Long Term Incentive (LTI) Plan for key employees in the Better Collective Group. Grants under the 2023 LTI will be in the form of performance share units and/or share options that are vesting after three years.
- The Better Collective HQ in Copenhagen will move ‘around the corner’ to a new and bigger office space. The leasing agreement runs for five years and has total rent obligation of approximately 12 mEUR during that period.
- The two founders of Better Collective, Jesper Søgaard and Christian Kirk Rasmussen were awarded with a lifetime achievement award at the iGB Affiliate Awards.
Financial targets 2023
The board of directors has decided on new financial targets for the Better Collective Group for 2023:
- Revenue in the range of 290-300 mEUR.
- EBITDA before special items of 90-100 mEUR.
- Net debt to EBITDA before special items of <2.
Better Collective invests in growing organically and will take one-off costs for 2023 investments to establish a stronger presence in LATAM and other emerging markets where regulation is or is expected to facilitate operations. An investment in the buildup of a proprietary technology platform for display advertising (“Adtech Platform”) will be made. The initiatives imply estimated 10 mEUR in added costs in 2023 in addition to the existing cost base. The Group will continue to push for revenue share in the US, and notes that the 2023 calendar is not as condensed as 2022’s with state launches and a men’s soccer World Cup. The above considerations have been built into the 2023 targets, and do not include impact from M&A activities.
CEO Letter
Q4 was a record-breaking quarter during which we benefited from our strong diversification, while we also cemented the synergies that can be achieved when combining efforts across the group.
Record breaking performance
During the year, it has been exciting to see how efforts to become the Leading Digital Sports Media Group are starting to materialize. Our sport communities have proved to be attractive “go-to-places” for millions of sports fans while also being strategically attractive for our business partners. Furthermore, I am humbled by the spirit of our employees, who delivered an amazing performance – a performance that resulted in an upgrade of our financial targets, which we set out in the beginning of 2022.
The Group delivered strongly both in terms of revenue growth as well as operational earnings. This performance was accomplished on the back of moving several US contracts from upfront payments (CPA) to revenue share, why implicitly the Group could have delivered an EBITDA of 100 mEUR, implying 80% growth. Undeniably, the ability to drive high profitable growth remains very important for Better Collective’s future ambitions.
Outstanding performance during the men’s soccer World Cup
The men’s soccer World Cup was a strong driver for us, during which we saw extremely high activity that exceeded our expectations. We started preparing for the World Cup many months ahead, which we benefited from across geographies. In the previous CEO letter, I expressed my excitement about having delivered + 1.1 million NDCs from Q1 to Q3. Therefore, I am even more proud to announce that with Q4 we brought this close to 1,7 million NDCs for 2022. Of the approximately 1.7 m NDCs, 76% were sent on revenue share contracts and out of Q4’s 580,000 NDCs, around 300,000 were delivered during the men’s World Cup. To put it into perspective, the 300,000 is more than the last four men’s World Cups and four men’s European Championships combined. When comparing to the men’s World Cup 2018, our key figures have increased tenfold; a true testament to how far we have come in just four years.
During the past decade, we have worked closely with our main business partners – mostly on revenue share contracts, from which Better Collective solely benefits if we manage to create long-term value for our partners. Consequently, we have accumulated a large “snowball” of revenue share accounts, which really came into play during the men’s World Cup, as our revenue share income broke all records with 30 mEUR for the quarter. This record was also made possible as the sports win margin continued to normalize. It is worth noting that sending 300,000 NDCs during the men’s World Cup has had a short-term dampening effect on our performance because many NDCs were sent on revenue share contracts. However, as stated many times over, this move brings a long-term benefit and builds for the future. Given this effect, it is even more outstanding that we still managed to surpass our organic revenue target.
2022 US revenue exceeded 100 mUSD
In connection with the 2021 acquisition of Action Network, the leading US sports betting media, we estimated that we could exceed 100 mUSD in US revenue by the end of 2022. At the time of acquisition, it was very ambitious as Action Network was a newer established business with many market uncertainties ahead – but as you may know Better Collective is built on ambition and strong visions. During Q4, our US business grew revenue 71% YOY to a record high 34 mEUR bringing total 2022 US revenues above the 100 mUSD mark. This is reached even with us having moved 15 mUSD – up from the estimated >10 mUSD in Q3 – from upfront payment (CPA) based contracts to revenue share.
2022 US revenue grew 102% YOY and it is worth mentioning that this growth comes on top of the 370% growth from 2020-2021. I am proud to see great results have been delivered in the US, despite having to navigate the Group through the changing climate, where sportsbooks shifted focus from growth to profitability. The performance was driven by all our US-based sports media as well as the launch of New York and Maryland, combined with a strong Paid Media performance. Let me comment further on our Paid Media business, as it really has taken off.
Amazing Paid Media performance
In 2020, we made a strategic investment into Paid Media by acquiring the Atemi Group, which specializes within the paid advertising space of the major search engines and social media platforms. This acquisition has turned out to be a great financial investment for Better Collective and brings synergies on multiple levels.
Firstly, Paid Media brings flexibility and scalability when entering new markets and during special sporting events like the recent men’s World Cup.
Secondly, this business provides deep insights into the improvement on our organic rankings in major search engines, insights into which keywords provide the best value as well as click through and conversion rate benchmarks.
Thirdly, we invest heavily in business intelligence as Paid Media comes with deep insights into the return on investment, as well as insights into market potential prior to making an investment, which is crucial for our decision-making process and long-term strategy planning.
Lastly, after acquiring Atemi, efforts were put into moving many of our CPA contracts to revenue share in our Paid Media business, which has turned out to be a very important investment. The move had a short-term dampening effect throughout 2021, where profitability slowed as we built for the future. We have now created a self-accelerating effect of stable revenue share income, which expectedly will grow larger over time. Consequently, the Paid Media business will have a larger pool of revenue to tap into when investing in advertising – which will continue to accelerate the revenue share “snowball” we are accumulating and grow the margin long-term.
Paid Media delivered strong growth of 94%, and with operations on a global scale, we have invested heavily in specific geographies during Q4, where we foresee that the return on investment will be the highest. Due to the massive topline growth, the Q4 Paid Media margin ended at all-time-high of 23%. The Paid Media performance is another indicator of the strength of having a large “revenue share ball” building up. The main contributors to the all-time-high Paid Media margin were the large pool of revenue share income that continues to fill, and solid CPA income in the US. As the US continues to move towards revenue share, we expect a lower CPA income to be mitigated by a larger revenue share “snow-ball”.
Despite having an extremely successful World Cup in terms of securing many NDCs, the tournament had a short-term dampening effect on the Group as well as the Paid Media margin due to extraordinarily high numbers of NDCs sent on revenue share contracts. Therefore, it is arguably even more impressive that we delivered a 23% Paid Media margin, while reaching our 85 mEUR Group EBITDA target. When we acquired the Atemi Group, the Paid Media business was in its mere infancy, and it now has been raised into its youth. We still have plenty of schooling to do to bring it to maturity – but we are ready for the journey! We will dive more into these developments at our Capital Markets Day on March 23, 2023.
Looking ahead
After the overwhelmingly good start to January, I look forward even more to 2023. January was boosted by the Ohio launch – giving us our best month ever – with revenues of >37 mEUR – implying growth of >40%, despite tough comparisons to the New York launch in January 2022, where we doubled the revenue from 2021. This year will expectedly have fewer large single events than 2022, with the main ones being the summer women’s World Cup in Australia and New Zealand, and the launch of sports betting in Massachusetts. We will continue our growth efforts in LATAM and keep an eye out for new market opportunities. We remain largely unaffected by the macroeconomic environment but will persistently monitor developments. Lastly, we will keep focusing on gearing our business for the future, which – among others – includes investing in a new AdTech platform and moving more US revenue to revenue share contracts – all of which is included in our 2023 guidance. I would like to round off another great year by thanking all my dedicated colleagues and partners – without you we would not be where we are today.
Jesper Søgaard
Co-Founder & CEO
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Week 9/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft, a world-class digital mobile games company, has introduced Incan Wonders to its standout slots portfolio. Intrepid travellers are tasked with unlocking the Sun God’s hidden treasures for a game presented within a 3×3 frame. Featuring an intriguing Respin feature and multipliers of up to x90, the game offers players a thrilling journey filled with surprises.
Just Slots, has just announced the release of its second game, Shogun Skylord, which aims to build on the success of its first game and ultimately soar high into players esteem. Shogun Skylord also aims to generate a whirlwind momentum with fresh features by offering free spins with progressive multipliers, whilst taking things to another level with a 5×6 reel setup with 40 win lines.
MGA Games, announces the launch of its new 5-reel slot, Flamenco Passion. This new game transports players into the world of flamenco with every spin. Available from February 24 in the .com markets and March 3 in Spain, this slot promises an immersive experience with stunning graphics, flamenco music, and exciting gameplay mechanics.
Vibra Gaming, the ‘go-to’ games and platform developer for the LatAm market, is taking players back in time to the heyday of Las Vegas to enjoy the best and biggest night in town in Vegas 88. This classic 5×3, 20-payline slot is packed with bright neons, casino chips, and massive prizes for those who dream big.
GAMOMAT has launched its hotly anticipated Flaming Link series. Reinventing the classic Hold ‘n’ Respin feature, it carries exciting Multiplier Zones and Fire Orbs. Flaming Link delivers pure entertainment with a straightforward yet high-energy feature. The excitement rises as Fire Orbs unlock the Flaming Link mechanic, while random Multiplier Zones boost wins up to 12,100x the total bet.
Evoplay has launched Tree of Light: Fabled Fruits, the latest addition to its popular Tree of Light series. The game is the second installment in Evoplay’s high-performing fantasy series, where players follow the brave adventurer Lupine and his loyal friend Mino as they embark on a journey to find the legendary Tree of Light, which grows the most delicious fruits in the world.
Inspired Entertainment, Inc. is pleased to announce the launch of Big Big Horsey Fortune™, an equine-themed slot game, focused on players online and in retail settings ahead of the highly anticipated horse-racing season. At the heart of the game is the dynamic Match 3 Bonus entry system, where players unlock unlimited free spins by matching three Bonus Symbols.
Shoot first, ask questions never! Nolimit City rides straight into the lawless frontier in Dead, Dead or Deader, a no-nonsense, bullet-riddled slot where the only rule is: shoot ‘til it stops moving… then shoot again! This slot keeps the familiarity of Nolimit City’s catalogue but changes things up with its art style and humoristic quirks. Following the latest releases like xWays Hoarder 2, Tombstone Slaughter and Duck Hunters, this slot is looking to shoot up the charts.
As darkness falls and the hunt begins, Amusnet invites you to step into the eerie world of 20 Vampire Bites—the latest addition to our online slot collection. This hauntingly immersive game brings spine-chilling, giving players even more chances to win under the glow of the moon. With 11 mysterious symbols spread across 5 reels, the game’s gothic design and atmospheric soundtrack transport players straight into the heart of the vampire’s lair.
Thunderkick has released The Wildos 2, a sequel to its popular 2023 release that introduces increased Wild Multipliers, a Bounty Poster feature, and the Bonus Choice, boosting win potential from 6,250x to 10,000x. Set on an expanded 4×5 grid at the heart of the American Frontier, the action centres around tiered Wild Multipliers on reels two, three and four: Bronze multiplier values range from 1x to 3x, Silver from 5x to 8x, and Gold from 10x up to 25x.
Players will finally discover if there is gold at the end of the rainbow in Crazy Clover Cash, the latest game release from Rival. If players can capture the luck of the clover, they can fill their pockets with gold and potential big wins, with a little helping hand from some cheeky bonus features. This includes Leprechaun Wilds which come with a 5x Multiplier in the base game.
Tom Horn Gaming is thrilled to announce the release of its latest slot game, Wild Skyfire, launching on 4 March. This enchanting slot transports players to the serene town of Hanabi, where a breathtaking fireworks-lit night sky sets the stage for an unforgettable gaming experience.
Stakelogic is proud to introduce Garden Gladiators, a cutting-edge slot game that fuses the peace of nature with the adrenaline of a gladiatorial battleground. Enter a vibrant and yet dangerous garden arena where plant warriors fight for dominance. With its 6 reels, 4 rows and 4096 payways, Garden Gladiators has visually appealing graphics, realistic animations and sound effects and many other great features that enhances gameplay.
PopOK Gaming is making waves in the gaming world with the launch of two thrilling new titles in a single day: Eye on the Money—a collaboration with world-renowned street artist Alec Monopoly, and Avi—a high-flying crash game designed for adrenaline-fueled action. These dynamic releases showcase PopOK Gaming’s commitment to innovation, excitement, and engaging gameplay.
The golden eagle of Rome soars once more as Legion Gold Victory! joins the ranks of Play’n GO’s thrilling slot portfolio. Set against the grandeur of the Roman Empire, this game delivers the spoils of war with its wealth of dynamic features and rewarding mechanics. The call to arms is clear – players must rally their troops and prepare for conquest as the battle for gold begins. With striking visuals of marble columns, golden eagles, and laurel wreaths, every spin echoes the might of Rome.
ESA Gaming, the innovative games provider, has unveiled its first slot of the year with the arrival of Bounty Invaders. This 6×6 slot, with ESA Gaming’s unique Sticky Clusters™ mechanic, takes the player to the Wild West, but this time it’s filled with extra terrestrials.
ICONIC21 is promising a burst of flavour and a shot of good fortune in its latest slot release, Vitamin Joy Hot. This is a slot where the reels are sizzling, the fruits are juicy, and every spin is packed with excitement. Vitamin Joy Hot turns up the heat with fiery animations and 27 ways to win. All players need to do is match the vibrant symbols across the reels and watch as the Wild boosts their chances of landing a super sweet reward.
Prepare to enter a realm of magic and mystery in Wizardz World – a spellbinding new slot in the Elysium Studios – Driven by Swintt range where players will need to channel the power of water, earth and fire to conjure up maximum wins of up 1,090x their stake.
Booming Games have been in electrifying form with a flurry of February releases, and brand new Hot Charge is the latest bright spark from the popular games provider. This 5×3, 20-payline slot is guaranteed to generate plenty of excitement among Booming fans and all online casino players with its bright colours, buzzing soundtrack and big wins of up to 4,000x your bet.
Gaming Corps is proud to release its brand-new slot game, Fire and Freedom. This exciting new game transports players to the vast and enchanting Great Plains of North America, the birthplace of American liberty. They will find reels populated with majestic animals while a beautiful landscape runs in the background. Every spin of the reels offers the chance to land big wins of up to 2,000x the player’s stake and experience the thrilling sensation of freedom.
The crazy Joker is back! “Jolly Wild Deluxe” from Hölle Games is available from this week, a 6×3 return of the Jolly character who some might say is more suited to a horror franchise than a slot! This time the Jolly brings a companion, a gold-faced twin who acts as a multiplier and awards 2x in the base game for any active payline.
Spinomenal is celebrating the upcoming St. Patrick’s Day with the release of its Irish-inspired Magical Leprechaun – Hold & Hit slot. Spinomenal’s nod to the Emerald Isle is presented within a 5×3 frame and captures the imagination with a cheerful soundtrack to set the mood. The action develops under the canopy of a lush green forest with tall trees and dappled light from the leaves.
Get ready to enter the eerie world of Dracula’s Spinsanity, the latest spine-tingling slot release from Silverback Gaming. This is a game where mystery and fortune await, but only for those who dare to take it for a spin. Those who do will have to hold their nerve, especially when the Veil of Darkness feature triggers. This sees the game screen darken and a mysterious mist appear with random symbols then transformed into Vampire Wild symbols.
Playson is ready to grant sizzling rewards in its latest release 3 Chillies and Joker: Hold and Win, with the fiery title elevating bonus play with a trio of eye-catching features. Set against the backdrop of a toasty campfire, Playson’s iconic jester marks his return accompanied by lavish chilli Bonus and Jackpot symbols and an array of classic fruit icons.
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What’s Next in 2025: An Open Letter from Twitch CEO Dan Clancy
As we have done for the past two years, I want to share some of the activities and priorities we’re focused on for 2025. But before I talk about the future, I want to thank all of our streamers for yet another amazing year. The streamers that come here everyday and build communities are what make Twitch a truly unique service – they’re why we exist. More than ever, in today’s world, we all want and need to find belonging and connection with other people.
Twitch continues to be a place for creativity, sharing experiences, and growing together. Our community is passionate and leaned in. We have something special that fills a universal need. As we head into 2025, our goal continues to be to make Twitch the absolute best place for our streamers, and also, an exciting place for new creators and viewers to build and find their communities. We’ll continue to focus on expanding our user base and introducing more people to livestreaming, as well as the critical and important work of supporting those who have already found a home here.
Before I get into what’s next, I wanted to walk through just a few key accomplishments from 2024. In August of last year, we kicked off Creator Clubs. We wanted to help streamers deepen their connections with other creators, and at the same time, access new audiences. By the end of the year, our Discord server housed more than 4,000 Affiliates and Partners across six different clubs. There’s a lot more to come in 2025. We also made big investments in Stream Together in 2024. We launched Drop Ins, to take the guesswork out of planning a joint stream, and rolled out collaborative features like Shared Chat and Shared Viewership, which make it easier to connect communities and audiences. We’re always working to help streamers earn more from their passions on Twitch, too. At the start of last year, we updated the Plus Program, giving qualifying streamers access to higher revenue shares. Since launching this program, we’ve seen a 4x increase in the number of Partners who’ve taken advantage and benefitted from these revenue shares.
Without further ado, here are some of the things we will be working on in 2025.
New tools and opportunities to help you grow your earnings and reach new viewers
Growing Your Audience Through Collaboration
Collaboration is a core part of Twitch—our service is all about connecting and creating with others. The tools we’re building are designed to make it easier to stream with a friend or bring more people into the conversation, without a ton of planning and prep work.
- We are working on features to help you earn more money while collaborating. In particular we will be launching Shared Hype Trains for people using Stream Together or Shared Chat and will be exploring other monetization features that can be used when you are collaborating to drive more revenue like shared sub goals.
- Plus, we’ll add the ability to start and manage Shared Chat sessions right from the mobile app so that you can use it when you are collaborating in the real world either IRL or at an activity or event.
- We also will continue to explore ways to help smaller streamers find other streamers who are interested in collaborating and by creating communal events like Trick or Treat.
Improving the Mobile Viewing Experience
We want to help viewers quickly find content to watch, and help streamers grow their communities—recent updates like the Discovery and Clips feeds were built with that in mind.
- In the middle of the year, we will be adding the ability to provide both landscape and vertical video through Enhanced Broadcasting and will integrate the vertical video source into the mobile app depending upon the orientation of the phone.
- We will continue to invest in the feed to help viewers find content, reducing the time it takes to load as you swipe, improving the quality of the streams we recommend and exploring adding more signals like chat.
More Ways to Edit and Share Clips
Clips help you capture and share your best moments, anywhere and everywhere. They keep your community members updated on what happened if they missed your latest stream and help introduce you and your content to new audiences off of Twitch. We’ve loved seeing our community get creative with this feature.
- This year, we’ll make it easier to find, edit, and share clips, while giving you the tools to see how they grow your community.
- Expect smoother editing, new ways to highlight epic moments live, and fresh ways to inspire your viewers to share your content far and wide.
- We also will be looking at more automated ways to find the best moments in your stream so you can share clips right after your stream.
Unlocking Monetization for Everyone
We want you to be able to take advantage of our monetization tools, whether you’re just getting your community started, or have been on Twitch for a while.
- In 2025, we’re excited to open up monetization tools—subscriptions and bits—to most streamers, from day one. This will allow creators, regardless of their status, to grow their communities and start building earnings through direct patronage.
- We’re also introducing an option, which will allow all streamers to use their earnings on purchases within Twitch.
Fuel More Creator Sponsorships
In 2024, we worked to bring more sponsorship opportunities to creators, with features like Sponsored Subscriptions and Channel Skins. But we’re not stopping there.
- This year, we’re launching a new tool that will make it easier for streamers to let brands know that they’re interested in collaborating, and help brands discover new channels to partner with.
- We are exploring new types of sponsorships and in particular will be working to expand the matching gift subscriptions feature that was part of SUBtember and Bonus Round through sponsorships.
More frequent promotional events
This year, we will also expand our promotional offerings, with more chances for streamers to earn throughout 2025.
- We will be launching more sitewide promotions and discounts throughout the year to give creators more chances to earn and bring their communities together. We also will be exploring features that will allow streamers to offer discounts and promotions just on their streams during special events. Streamers will be able to opt out if they do not wish to participate in any of these promotions.
- Our first promotion of the year will run from 10:00am PT on Thursday, March 27 through to 10:00am PT on Monday, March 31; it will feature a 35% discount on Gift Sub bundles of five or more. This offer will be available on both the Web and Mobile application.
Interactive Features that Drive Community Support
We believe that the connection between streamers and their communities is at the heart of what makes Twitch special, and we want to help you deepen that connection this year.
- We’re launching a new feature that will allow viewers to react to specific moments on stream with Bits, and rally other viewers to join in. Similar to how Hype Train works, these reactions will play a key role in creating fun moments for streamers and their communities.
- The ability to create custom Power-ups are on the way, and we can’t wait to see how they will be used to elevate streams in the coming year.
Building Streamer Affinity and Connection
We’re focusing on community in other ways too, with new tools and features to support special events, growing its ambassador and unity guild programs, and more.
Global Expansion of Unity Guilds and Ambassadors
Unity Guilds and Ambassadors were an integral part of fostering the Twitch community in 2024.
- With the launch of the Pride Guild, Guilds grew 142% and had their own dedicated space at TwitchCon, which will return in 2025. This year, we’re expanding Guilds to include more languages, and to better support our global community.
- Ambassadors from around the world will have continued growth opportunities, too. We’re doubling our Ambassador count in 2025 with a planned expansion in many regions, including LATAM.
Updated Enforcement System and New Tools
We’re doubling down on our commitment to make Twitch the safest place to stream. It’s important to us that our rules are easy to follow, and that our community is given room to learn from mistakes when they make them. We know that for many people, Twitch is their livelihood—and we remain committed to helping set our community up for success.
- In February we introduced expiring violations. In the past, when someone broke one of our policies, those violations stayed on their account forever. Most violations now expire after a set amount of time. Violations we issue for our highest severity, highest harm policies won’t expire.
- Coming soon, if you break a Community Guideline, we’ll provide more information at the account level about what content—whether a chat message or a part of a stream—violated our policies.
- And on the tooling side, we’re expanding our moderator tools. Mods are a core part of the Twitch community, and we’re excited to roll out updates that make moderating even easier—from Mobile Mod View on Android, to an updated Moderation Settings page that’ll make it easier for mods to set up preferences, when they’re just starting out.
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The Countries with the Most Interest in Gambling
A new analysis by gambling experts Casino Deps has revealed the countries with the highest levels of interest in gambling, ranked by their average monthly search volumes per 100,000 people. The findings provide a fascinating glimpse into the global appetite for gambling, highlighting regional trends and cultural influences that have contributed to their heightened interest.
The countries with the most interest in gambling
Rank |
Country |
Population |
Total Average Monthly Search Volume |
Total Average Monthly Search Volume Per 100,000 |
1 |
Netherlands |
18,092,524 |
156,480 |
864.89 |
2 |
Malta |
532,956 |
2,050 |
384.65 |
3 |
Sweden |
10,551,494 |
40,530 |
384.12 |
4 |
Poland |
38,762,844 |
145,940 |
376.49 |
5 |
Denmark |
5,948,136 |
21,780 |
366.17 |
6 |
Iceland |
387,558 |
1,400 |
361.24 |
7 |
Singapore |
5,789,090 |
19,980 |
345.13 |
8 |
Norway |
5,519,167 |
18,570 |
336.46 |
9 |
New Zealand |
5,172,836 |
16,070 |
310.66 |
10 |
Lithuania |
2,854,099 |
8,580 |
300.62 |
The Netherlands takes the top spot, with an average of 864.89 monthly searches per 100,000 people. Dutch citizens exhibit the highest relative interest in gambling out of any country in the world. This heightened interest is likely due to The Netherlands’ liberal approach to gambling regulation and the popularity of online casinos.
The term “Online casino” was the most searched term in The Netherlands, with an average monthly search volume of 75,000, followed by “Casino games” and “Online gambling”, both with 21,000 monthly searches.
Malta ranks second, with an average of 384.65 monthly searches per 100,000 residents. Despite Malta’s small population of just over half a million, Maltese residents’ interest in gambling reflects the country’s status as a hub for the online gaming industry, hosting many gambling operators and licensing authorities due to its favourable tax laws.
Search data shows a relatively even distribution of interest across different game types, with “Poker,” “Roulette,” and “Blackjack” each averaging a monthly total of 250-300 searches.
Sweden places third, with an average of 384.12 monthly searches per 100,000 people. Sweden’s regulated online gambling market and cultural acceptance contribute to residents’ high interest in gambling.
“Online casino” has the highest average monthly search volume in Sweden at 11,000, while the 3,700 average monthly searches for “Free spins” suggests a specific interest in online casino promotions.
Ranking fourth is Poland, with an average of 376.49 monthly searches per 100,000 people. Poland’s gambling laws have become more accommodating in recent years, which has contributed to a heightened interest in online betting and casino platforms.
With 40,000 average monthly searches, “Blackjack” is by far the most popular casino game in Poland, ranking significantly higher than “Poker” and “Roulette” with 16,000 and 15,000 searches, respectively.
Denmark places fifth, with 366.17 average monthly searches per 100,000 residents. Denmark’s heightened interest in gambling is reflected in the country’s well-regulated gaming market that ensures safe and accessible gambling options for its residents.
“Poker” is the most searched term in Denmark with 4,900 average monthly searches, ranking higher than the leading term across all countries, “Online casino”, with just 3,500.
Ranking sixth is Iceland, with an average of 361.24 monthly searches per 100,000 residents. Iceland’s relatively high interest gambling is likely due to limited access to local establishments, pushing people toward online casinos.
“Blackjack” is the most popular search term in Iceland, with an average monthly search volume of 350.
In seventh place is Singapore, with 345.13 average monthly searches per 100,000 people. The largest country in the top 10 in terms of residents, with a population of 5.8 million, Singapore’s affinity with gambling can be attributed to the popularity of integrated resorts such as Marina Bay Sands.
Unlike most countries, “Baccarat” is the top search term among citizens of Singapore, with an average monthly search volume of 4,600. Norway ranks eighth, with 336.46 average monthly searches per 100,000 people. Norway has a strict state-controlled monopoly on the gambling industry, with only two legal operators, Norsk Tipping and Norsk Rikstoto. The restrictive nature of the gambling industry pushes Norwegians to seek out more diverse experiences, despite the government’s best efforts to block these sites.
“Poker” is the casino game that Norwegians are most interested in, with an average monthly search volume of 7,500.
Ranking ninth is New Zealand, with 310.66 searches per 100,000 people. Widespread cultural acceptance, along with the country’s rich sporting heritage popularity and of sports betting activity, drives gambling interest in New Zealand.
“Blackjack” with 3,100 average monthly searches, and “Roulette” with 1,800, both rank above “Poker”, with just 1,600, as the casino games residents are most interested in.
Rounding out the top 10 is Lithuania, with 300.62 average monthly searches per 100,000 residents. Lithuania only recently fully regulated its online gambling market, with key changes occurring on July 1 2022, when it became possible to obtain a dedicated online gambling license without needing to have land-based venues. These changes have likely contributed to the surge in interest surrounding the industry.
“Poker” is the most popular search term with an average monthly search volume of 2,000, followed by “Free spins” with 1,300, as residents look toward online casinos to secure the best promotions.
Amanda Wilson, CMO of Casino Deps commented on the study, “This analysis sheds light on how cultural attitudes, population size, and regulatory environments shape gambling interest across the globe.
“Countries like the Netherlands and Malta, with supportive gambling industries, naturally rank high, while nations with restrictions, such as Norway and Iceland, exhibit high relative interest due to seeking out alternatives outside their respective economies.”
The post The Countries with the Most Interest in Gambling appeared first on European Gaming Industry News.
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