Latest News
ITP enters partnership with Playtech to deliver expansive F2P and DFS portfolio to its customers
Deal allows free-to-play and daily fantasy sports specialist to offer its wide selection of content to bolster the offering of the gambling industry’s leading technology company
Inside The Pocket (ITP), the world’s biggest free-to-play (F2P) and daily fantasy sports (DFS) aggregation platform, has entered into a strategic partnership with Playtech, the world’s largest online gaming technology supplier, to bring the sector’s most comprehensive suite of F2P and DFS games to its array of international operator partners.
Accordingly, this attractive bespoke agreement with Playtech offers access to a technology platform that supports a significant number of regulated online global gambling operators, granting ITP broader scope with which to deliver more than 100 F2P and DFS games and execute territory-by-territory in localized fashion.
This platform-to-platform (P2P) integration also sees ITP enhance its status as the largest, most agile, turnkey solution for F2P and DFS across the planet. The relationship allows ITP to serve as a key tool for Playtech customers to leverage the ecosystem with powerful acquisition and retention tools, which neatly complement Playtech’s suite of other B2B services.
ITP’s platform provides an industry-first aggregation model focused on F2P and paid DFS for the gaming industry – a literal game-changing marketplace that harnesses a range of established and emerging suppliers with one simple route to market. In turn, this offers ITP clients a wealth of value-creation opportunities across a spectrum of content from a single, seamless integration, positioning DFS alongside F2P and P2P verticals to maximize customer acquisition and consumer insights.
Across the market in the Americas, DFS companies typically enjoy engaged audiences in many U.S. states or Canadian provinces before they open up to sports betting. This creative collaboration now allows ITP clients to see F2P working in tandem with peer-to-peer DFS and wider igaming in an innovative, socially responsible way.
Importantly – in South America, for example, but also worldwide – Playtech’s global business already generates significant cashflows and crossover synergies around both sports betting and igaming. This also ensures clear differentiation from nearly all other U.S. sports betting and igaming ventures for ITP, which will benefit from Playtech’s strong brand awareness and cross-vertical igaming spread amongst the growing and underserved Hispanic populations.
ITP clients can target specific recreational player-groups and fulfil nuanced acquisition and retention goals. This partnership presents a way of entertaining and educating players without the need to push them towards more questionable introductory offers that have already proven unsustainable for a mutually beneficial and socially-responsible ecosystem.
Anthony Evans, VP of Product Strategy at Playtech, said: “The international scope provided by Inside The Pocket’s content aggregation platform represents an exciting opportunity for Playtech. With open access to some of the best Free-to-Play, peer-to-peer DFS products and other agile content solutions, Playtech’s clients will have more versatile options than ever to drive diversified player engagement. ITP’s content aggregation platform also provides the requisite flexibility for newly regulated and maturing markets. We’re looking forward to how these games perform for the end user across this diverse range of markets.”
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “Obviously, we’re thrilled to announce this partnership with a powerhouse provider whose reputation for excellence continues undimmed. This key integration allows ITP to serve as a tool for Playtech to offer their customers a responsive acquisition tool, amid an already revered B2B toolkit. Consequently, we can offer different sportsbooks something that is positively delineated from existing versions of F2P/DFS to help them supersede and surpass their local rivals.
“As the only F2P and DFS-focused aggregation platform, we offer a unique way for our clients and prospects to acquire and retain repeat-customers at a low cost, but also to stay fully compliant in non-regulated states or provinces and around the world. ITP’s all-consuming range of content and data tools helps to drive engagement for sportsbook and DFS audiences, by virtue of a series of game formats that have player-education and augmented activity at their core. Increasingly, though, we are adding a range of new products and game types to our ever-expanding portfolio – from pay-to-play products to pools-based fantasy games.”

Latest News
S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory
This strategic move underscores S8UL’s unwavering commitment to expanding its presence across diverse video gaming titles
S8UL Esports, a global name in esports and gaming content, is thrilled to make its mark in the Call of Duty: Mobile (CODM) competitive scene with a formidable lineup of battle-hardened veterans. This new roster is primed to take on the best in the world and solidify S8UL’s position as a powerhouse in CODM esports.
The new S8UL CODM roster features:
- Zeel Patel (Neutrino)
- Samruddha Ghadge (SAMs)
- Samartha Ghadge (JOKOs)
- Rishi Dubey (Trunks)
- Glenn Varshan (Ghost)
- Chiranthan Shetty (BurnZ) – Team Coach
The roster boasts an enviable mix of experience, firepower, and tactical prowess. Neutrino and Trunks, in particular, have already made history by being part of their earlier lineup that secured a runner-up finish at the Call of Duty: Mobile World Championship 2023. Their journey to the grand final included a defining 3-2 victory over North American giants Luminosity Gaming, highlighted by a spectacular 7-0 sweep on Meltdown in the decisive Search and Destroy match, one of the most memorable moments in Indian CODM esports history.
Commenting on the team’s latest foray into CODM, Animesh Agarwal, Co-Founder of S8UL, said: “At S8UL, our vision has always been clear—whenever we enter a title, we aim to set the stage on fire, not just nationally but globally. CODM is no different. We’ve built a team we have immense confidence in, and I look forward to supporting them in reaching their full potential. This is an exciting new chapter for us, and we can’t wait to make our mark.”
With a squad filled with veterans who have competed at the highest levels of CODM, S8UL is ready to shake up the competitive landscape. The team will be making its debut in upcoming high-stakes tournaments, setting its sights on national and international championships and bringing laurels for the country.
“Joining S8UL is a massive opportunity for all of us. With the organization’s backing and vision, we have everything we need to push our limits, refine our strategies, and take on the toughest competition. We have the experience, the hunger, and the skill to compete with the best in the world, and we can’t wait to prove it on the battlefield and make the country proud on the global CODM stage,” said Zeel Patel aka Neutrino, IGL
Recently, S8UL made headlines by announcing its expansion into VALORANT with a star-studded roster, reinforcing its ambitions in the FPS competitive scene. S8UL Esports, renowned for its dominance in both competitive gaming and content creation, has already made waves in titles like Pokémon UNITE. With multiple Esports Awards and MOBIES wins to its name, the organization continues to expand its presence in the global gaming scene. The addition of a high-caliber CODM roster marks another significant step in its esports journey, reinforcing its commitment to elevating Indian esports on the world stage.
As S8UL Esports embarks on this exciting new chapter, the organization remains steadfast in its mission to set new benchmarks and create unforgettable moments in the world of esports. Stay tuned as S8UL Esports prepares to unleash its Call of Duty: Mobile roster onto the competitive circuit, with one mission in mind—victory.
The post S8UL Esports Unveils Power-Packed Call of Duty: Mobile Roster, sets its sights on national and international CODM glory appeared first on European Gaming Industry News.
Latest News
ITL Spain welcomes new Customer Support Advisor
Innovative Technology Ltd. (ITL) are pleased to welcome Àlex Ventura Vilalta Customer Support Advisor, to their operations in Barcelona, Spain.
Àlex’s role is to provide first line customer support and advice to ITL’s customers in the region. The company has two main divisions; cash validation equipment and age & identity verification technology.
Commenting on ITL’s latest appointment, Bohke Otten, Senior Support Engineer for ITL said, “I am delighted to welcome Àlex to the team. He brings extensive help desk experience from previous roles so is accustomed to providing excellent customer service and solving technical problems. Àlex is already proving to be a key part of the support team and he has a fantastic rapport with our customers. His appointment further strengthens our ability to provide customers with a local, dedicated contact for technical assistance and advice.”
Commenting on his new role with ITL Àlex said, “In September 2024, I had the privilege of joining Innovative Technology as Customer Support Advisor for the Spanish market. I was attracted to ITL by its rich history, innovative cash validation products and forward-looking vision. I am working with various products such as the NV22S, Spectral Payout and SMART Coin System offering support to both retail and gaming customers ensuring that each interaction is positive and productive. I attended my first ITL exhibition, ICE Gaming in Barcelona, at the beginning of the year which was a great experience and enabled me to meet some of our customers face-to-face. I have always been fascinated by technology and how it can transform the way we do things and enjoy helping customers overcome technical challenges, so I am very excited to be part of this great team.”
Concluding Bohke said. “With an educational background in systems, networks and application development, Àlex has the technical expertise and knowledge to maintain the high level of customer support that our customers are familiar with. He values the importance of precision and efficiency in customer service and is a real asset to the team. I look forward to working with him to further develop our business, continuing to provide our customers with first-rate technical support.”
The post ITL Spain welcomes new Customer Support Advisor appeared first on European Gaming Industry News.
Latest News
kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace
kwiff, the super-charged sports betting service, is proud to sponsor Millwall FC in their FA Cup tie against Crystal Palace at Selhurst Park tomorrow.
The game will be broadcast live on BBC One, presenting a prime opportunity to showcase the kwiff brand to a nationwide audience. This sponsorship aligns with kwiff’s ongoing mission to raise brand awareness across the UK and Ireland, bringing its Supercharged betting experience to more punters than ever before.
Tomorrow’s clash will be the eighth time the two sides have met in the FA Cup, with the Lions edging the head-to-head by four games to three.
Director of Acquisition at kwiff, Garry McGibbon, said: “We at kwiff are very pleased to partner with Millwall FC before their upcoming FA Cup clash at the weekend. We’ll have our fingers crossed The Lions can Supercharge their way into the next Round!”
“We’re delighted to have kwiff on board for this weekend’s FA Cup Fifth Round tie against Crystal Palace,” added James Voisey, The Lions’ Head of Commercial. “The guys have been brilliant in throwing their support behind us, so here’s hoping they bring us luck and they’re on the winning side!”
The post kwiff sponsors Millwall FC for FA Cup Clash with Crystal Palace appeared first on European Gaming Industry News.
-
Latest News2 months ago
GamCare releases Annual Report following record breaking year of support on the National Gambling Helpline
-
Latest News3 months ago
Abios powers upcoming gaming media platform Apollo with in-play statistics for League of Legends
-
Latest News2 months ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 months ago
The Pokémon Company Announces Open-For-All Pokémon UNITE Winter Tournament India 2025 With $10,000 Prize Pool, Skyesports To Serve As Esports Partner
-
Latest News3 months ago
EXCITEMENT GROWS AS 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP GRAND FINALS NEAR
-
Latest News2 months ago
Kambi Group plc repurchase of shares during 18 December – 23 December 2024
-
Latest News2 months ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Latest News3 months ago
PUBG MOBILE AND QIDDIYA GAMING JOIN FORCES TO LEVEL UP THE GLOBAL GAMING EXPERIENCE
You must be logged in to post a comment Login