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Kwalee Reaches One Billion Mobile Games Installs Milestone
Kwalee, a leading global game developer and publisher, is ecstatic to announce that its mobile app games portfolio has reached the much-anticipated milestone of 1 billion installs. This achievement is a testament to the hard work and dedication of the entire Kwalee team, partners and the support of its loyal players. Kwalee games have been downloaded on every continent – even Antarctica.
Founded in 2011, Kwalee has become the leader of hypercasual mobile game development in the UK, and its success prompted the company to open studios in India, China, and Portugal. It has consistently delivered fun and innovative titles such as Draw it, Teacher Simulator, and Airport Security. Kwalee has over 45 chart-topping games, and with over 200 million installs last year alone, it has accelerated towards the 1 billion install milestone.
Kwalee CEO, David Darling CBE, says, “We’re elated to reach this milestone. As a founder of Kwalee and someone with a long history in the games industry, it’s incredibly rewarding to see us reach this level of success. I’ve always been passionate about creating games that bring joy and entertainment to people, and to have reached one billion installs is a clear indication that we’ve been able to achieve that goal.
We’ve always believed in the potential of mobile games as a medium to connect people from all walks of life. I’m incredibly proud of our team and their work to get us to this point, and I’m excited to still be playing Kwalee games when we hit 2 billion installs.”
First introduced in 2017, Creative Wednesdays was one of the defining innovations that enabled Kwalee to achieve this astronomical success. Team members in all parts of the business are given the freedom to pitch games and share in the profits if they become a success. Every week, in addition to hearing new pitches, the full Kwalee team gathers in person and remotely to share news, trends and play a new game together. This creative culture has helped Kwalee attract top talent, with the team reading tens of thousands of applications a month for its many remote and hybrid vacancies.
In addition to the success of games developed in-house, Kwalee has built a strong community of third-party game developers from around the world. Games such as Rocket Sky, Let’s Be Cops 3D and Build Your Vehicle were all developed by independent studios. They partnered with Kwalee to benefit from industry-leading marketing, monetisation, funding and development guidance from Kwalee’s expert hypercasual and casual teams. Developers are encouraged to sign up to Kwalee’s Publishing Portal to access free coaching and game testing.
Its strong marketing credentials and commitment to collaborate closely with talented game developers have made Kwalee the partner of choice for established and up-and-coming mobile game developers. Over a tenth of its billion installs have come from publishing external developers, with a success rate recognised by industry awards – Kwalee won Publisher of the Year at both the TIGA and Mobile Game Awards in 2022.
On this special occasion, Kwalee thanks its players, developers, and in-house teams who have driven this success. The company is thrilled to continue growing and expanding its community of players and is looking forward to many more years of successful mobile, PC and console game development.

Latest News
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, announces that its Head of Anti-Money Laundering (AML) team, Eleni Panagiotopoulou, has been invited to deliver a lecture for AML Fundamentals, the newly launched training programme by Sumsub Academy. The course, which goes live on 15 September 2025, offers free online access to compliance professionals worldwide.
AML has become one of the most pressing topics for a wide range of highly regulated sectors. Regulators are intensifying oversight, and companies face increasing responsibilities to safeguard their operations and the wider financial system. Against this backdrop, Eleni’s participation underscores both SOFTSWISS’s expertise in compliance and its commitment to supporting the iGaming industry.
Drawing on her experience across operators, regulators, and compliance leadership roles, Eleni participates in the iGaming-focused module of the six-part course. Her sessions explore how money laundering risks manifest in casinos, betting platforms, lotteries, and online gaming environments, and how operators can strengthen their frameworks to meet evolving regulatory expectations.
Speaking ahead of the course launch, Eleni Panagiotopoulou said: “iGaming is one of the fastest-paced and high-risk sectors when it comes to financial crime. In countries where gaming is a cornerstone of the economy, AML compliance isn’t just a regulatory requirement; it’s a business imperative. Through this course, I look forward to sharing practical, industry-specific insights that compliance teams can put into action straight away.”
Natalie Buraimoh, Head of AML Product at Sumsub, added: “We’re pleased to be working with leading partners like SOFTSWISS to bring additional iGaming expertise into this course, helping professionals address some of the sector’s most complex AML challenges. After ten years of helping businesses navigate compliance, we know how quickly AML requirements evolve, and our aim is to deliver accessible training that professionals at every level can apply in their daily work.”
The Sumsub Academy AML Fundamentals course brings together leading experts from across the financial crime prevention space, including specialists in fintech, payments, and crypto. Participants who complete the programme will receive a shareable AML certificate.
For SOFTSWISS, this appointment highlights the company’s growing influence in global compliance conversations, while reinforcing its deep roots in Malta’s iGaming ecosystem.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy appeared first on European Gaming Industry News.
Latest News
Animo Studios debuts virtual hosts for live table games starting with Stake
World’s largest online casino operator is first to introduce Animo’s live-action, animated hosts designed specifically for iGaming sector
Animo Studios, founded by top livestreamer and Fortnite champion Harley Fresh, has launched a suite of live, animated characters for live online games, exclusively on Stake for a limited time.
Through a combination of advanced motion capture, live broadcasting, machine learning, and proprietary software and hardware, Animo allows human hosts to transform into live-action characters with unique names, storylines, and personalities. These characters have been created to provide an incredibly immersive experience for online gamers and bettors.
Animo’s proprietary technology is also designed to scale, with ambitions to extend beyond table games and into live game shows, with other products in development. This partnership unlocks vast potential for IP and branding in the live sector, where Animo’s team have joined forces with IP veterans, who have executed campaigns with Netflix, Warner Bros and Universal Studios, among others.
https://www.youtube.com/watch?v=jLe-iZdD0Sw
“Animo is set to reshape table games, game shows, and beyond, reimagining how we play, connect, and engage online,” said Animo CEO Fresh, who boasts almost 8 million subscribers on YouTube. “The live entertainment space has stagnated for too long, and we see enormous potential to bridge the gap between gaming and iGaming.”
Real-time interaction
Animo’s animated hosts interact with physical objects in immersive environments. Players can communicate directly with their hosts, creating a new level of engagement and trust.
Animo will also offer celebrities and influencers the opportunity to insert IP-based characters into platforms, game shows, and other formats – bringing their profile to a wider audience.
“Animo’s innovative use of software and hardware pushes the entertainment experience to the next level,” said Brais Pena, Chief Strategy Officer of Easygo, the Melbourne-based tech powerhouse behind Stake. “It’s exactly the type of project we want to support.”
Animo is positioned to attract entirely new audiences and bring online players back to live table games. It has partnered with some of the world’s largest iGaming operators and aggregators, starting exclusively with Stake after going live for the first time on Monday 8 September.
The post Animo Studios debuts virtual hosts for live table games starting with Stake appeared first on European Gaming Industry News.
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Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals
New Delhi, September 12, 2025: NODWIN Gaming, South Asia’s leading gaming and esports company, today announced a collaboration with American electric vehicle manufacturer Tesla for the Grand Finals of the Battlegrounds Mobile India Masters Series (BGMS) Season 4. This is Tesla’s first-ever collaboration with an Indian esports tournament, marking a historic moment for the country’s esports industry.
The Grand Finals of BGMS Season 4 will be held from September 12 to 14, bringing together the top 16 teams in the country to compete in a high-octane LAN Final. Tesla, which recently entered the Indian market by opening experience centers in BKC, Mumbai, and Worldmark Aerocity, Delhi, will showcase one of the world’s best-selling cars, the redesigned Model Y, at the event, giving fans a firsthand look at one of the most technologically advanced vehicles on the road. The Grand Finals will open with the Tesla Light Show, which has become a viral cultural phenomenon at global events over the years.
Both Tesla and NODWIN Gaming share a forward-looking identity of innovation, disruption, and technology leadership. Tesla’s integration of software, EV technology, and even gaming into its cars mirrors the digital-first mindset of esports. Collaborating with NODWIN Gaming for BGMS enables Tesla and NODWIN to mutually enhance their presence in India, engaging directly with a vibrant, youth-first community at the forefront of digital entertainment. As the only esports tournament in India broadcast on national television, the entire collaboration created unparalleled visibility among Gen Z and millennial audiences, highlighting the growing cultural and commercial significance of esports in the country.
“At NODWIN Gaming, every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with. Together, we’re shaping how global brands and gaming communities connect, here in India and beyond. Collaborations like this show what’s possible when innovation and culture come together,” said Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming.
According to the FICCI-EY Media and Entertainment Industry Report 2025, the number of brands investing in esports in India is expected to grow from 68 in 2024 to 75 in 2025, fueled by new titles, larger tournaments, and deeper engagement with youth audiences. Season 4 of BGMS is a testament to this surge, with a powerful line-up of partners including OnePlus as Title Sponsor and Official Smartphone Partner, Android as Co-Title Sponsor, and TVS Motor Company entering its third consecutive year. The tournament also features Red Bull, Duolingo
English Test, Swiggy, and Bisleri, further proving the sector’s growing ability to attract marquee global and Indian brands.
The BGMS Season 4 Grand Finals will be broadcast live on Star Sports Khel and on JioHotstar from September 12 to 14, airing during prime-time from 5 PM to 8 PM IST.
The post Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals appeared first on European Gaming Industry News.
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