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ID-Pal appoints Sara West as new commercial director
Global identity verification provider ID-Pal has named Sara West, an industry veteran in the B2B software and payments space, as the company’s new commercial director.
West will also become a member of ID-Pal’s Executive team and in her new role will be responsible for the strategic development of ID-Pal in the UK market, where ID-Pal formally launched in 2022, as well as support the delivery of ID-Pal’s ambitious overseas expansion plans. West has a proven track record of leading commercial teams to manage and grow strong client partnerships, delivering high-value revenue growth and quality commercial engagement and brings over 20 years of expertise within the technology sector to ID-Pal.
Her appointment is driven by increased demand for ID-Pal’s award-winning identity verification solution in the UK, which now attributes to over 30% of ID-Pal’s revenue.
West joins ID-Pal from W2 Global Data, where she served as Chief Commercial Officer since 2017 and was also appointed to its Executive Board of Directors in 2019. Before W2, West, who studied Marketing & Business at Harper Adams University, held positions at FIS, as Head of Card Sales Debit and Prepaid and at allpay Limited, as Card Services Director. Her previous experience also includes over eleven years at digital security company Oberthur Technologies, where she had commercial responsibility for a number of key Banking and Pay TV clients as well as securing new client opportunities in the banking sector.
West has established herself as a true industry connector, having started an Industry Networking Group ‘Harben & West’ which won an Industry Contributor Award from the Payment Association as well as more recently involved in establishing ‘Payment Industry Group’. She is passionate about developing relationships amongst peers within the payments and fintech space as well as mentorship to enrich not only industry members careers, but the future of the industry itself.
Her move comes at an exciting time for ID-Pal, following a year of rapid growth , with the company seeing both its global customer base and global team doubling in size in 2022, following the completion of a Series A funding round in July, led by Inspire Investments.
On joining ID-Pal as commercial director, Sara West said:
“I am thrilled to be joining the team at ID-Pal. The growth it has seen in just 12 months pays testament to its market-leading proposition: In a world that is increasingly digitalized and aware of the risk of fraud, providing a simple, secure and convenient identity verification solution is powerful. This is an exciting new chapter for the company and I look forward to leading ID-Pal’s growth globally and driving it to the next level of commercial success.”
On the announcement Colum Lyons, founder and CEO of ID-Pal, comments:
“The strength of our offering delivered impressive results for us in 2022. Appointing Sara to lead our commercial team will allow us to continue this momentum under her strategic direction and extensive experience, enabling us to support more organisations globally with our world-class identity verification technology.”
ID-Pal’s ISO 27001 certified identity verification solution, is a fully customisable off-the-shelf solution that allows organisations of any size, and in any sector, to verify identities and addresses within seconds. Configurable in any language, across 200 countries and jurisdictions, ID-Pal currently serves over 30 sectors globally, providing Anti-Money Laundering and Know your Customer (KYC) compliance as either a standalone or integrated solution.

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New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network
THNDR, a trailblazer in skill-based peer-to-peer (PvP) gaming solutions, announced the launch of its latest title, Blackjack, now available on its B2B PvP platform. Designed for iGaming operators and aggregators, this classic game with a skilled twist leverages THNDR’s cutting-edge betting liquidity network and instant payment settlements to redefine player engagement, retention, and monetization in the iGaming industry.
Underlying the new Blackjack title, THNDR’s tech addresses long-standing pain points for operators, including player liquidity gaps and slow payout processes. By tapping into THNDR’s cross-operator liquidity network, the game ensures players are matched instantly, eliminating unfilled wagers and keeping the action flowing. Coupled with real-time payouts, operators can offer their players PvP games in any currency while benefiting from behind-the-scenes settlement with zero delays or chargebacks.
“We’re thrilled to bring a skill version of Blackjack to our PvP platform,” said Desiree Dickerson, CEO and Co-Founder of THNDR. “This isn’t just another game, it’s a powerful re-engagement and monetization tool for operators. By blending skill-based competition with our innovative tech, we’re delivering a solution that keeps players engaged longer, boosts retention, and opens access to a broader market of new users.”
Unlike traditional casino-style Blackjack, THNDR’s version rewards strategy and decision-making, appealing to a growing demographic of competitive players seeking more than chance-based entertainment. Early partners include BetOpenly, Speed Wallet, Maincard, Telobet, and more.
For iGaming operators and aggregators, the benefits are clear:
- Instant Liquidity: Players connect across THNDR’s betting network for a nearly 100% match rate.
- Enhanced Monetization: Instant payouts encourage higher spending and user trust.
- User Acquisition: Skill-based games allow licensed operators to reach a wider market.
- Seamless Integration: The platform can be integrated with just a few lines of code and works with any currency.
The post New Title Boosts Player Engagement and Solves Liquidity Challenges with Bitcoin Lightning Network appeared first on European Gaming Industry News.
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Altenar offers sportsbook advice with ‘Behind The Bet’ webinars
Altenar is launching a series of free online webinars with helpful tips and advice for operators to gain a better understanding of how to maximise the potential of their sportsbook.
In the webinars titled ‘Behind The Bet’, experts from across Altenar’s departments will present their thoughts on a range of topics aimed at educating the audience and helping them optimise their sportsbook offering.
As a leading sportsbook provider in regulated markets around the world, Altenar’s products are tailored to the demands of various regions and are developed based on the localised expertise of the team.
Account managers already play an important role in the business development of existing clients but ‘Behind The Bet’ will allow both current and potential customers to improve their understanding of various markets, regulations and sportsbook products.
The webinars will be held in English, Spanish and Portuguese to cater to the needs of a global audience, with the presentations followed by a question-and-answer session.
The first edition of Behind The Bet will focus on one of the hottest topics in the iGaming industry as Altenar’s Head of Licensing and Regulatory Compliance Magno Neiva and Sales Manager Frederico Caputi discuss the legal landscape in Brazil.
Charlie Williams, Commercial Director at Altenar, said: “The newly regulated market has opened up exciting opportunities for iGaming companies, but there are also many regulatory challenges to overcome in order to maximize market potential. Altenar’s success in highly regulated markets across the globe, and in South America, positions us to deliver a flexible range of products and services to help our clients grow in Brazil.”
Magno Neiva, Head of Licensing and Regulatory Compliance, said: “The Brazilian iGaming market is evolving rapidly, presenting exciting opportunities for operators and providers alike. As one of the most dynamic and promising regions in the industry, Brazil is at the centre of innovation and the new regulatory advancements are shaping the future of online betting and gaming in South America.
“Altenar is proud to be part of this journey, bringing its expertise and cutting-edge solutions to a market that is poised for significant growth.”
This webinar, the first in a series, could not have chosen a more relevant market to explore. Through this discussion, Altenar aims to showcase how its advanced sportsbook and gaming solutions can help businesses thrive in this fast-moving environment.
The first edition of Behind The Bet will be held in Portuguese and takes place on March 12 at 11am (Brazilian Standard Time).
The post Altenar offers sportsbook advice with ‘Behind The Bet’ webinars appeared first on European Gaming Industry News.
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Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans
SPRIBE, the developer behind the number one crash game in the world, Aviator, has added yet another UFC superstar to its roster of brand ambassadors with Tom Aspinall promoting the game to his fans around the world.
Aspinall is the interim UFC heavyweight champion, actively defending his title and solidifying his place as one of the most dominant forces in MMA today. His championship mindset aligns perfectly with Aviator’s commitment to working with the best, ensuring fans experience the thrill of elite competition.Aspinall will take part in a number of campaigns promoting Aviator to UFC audiences worldwide. He joins other Aviator brand ambassadors like Alex Pereira, Johnny Walker and Merab Dvalishvili.
These brand ambassador partnerships form part of a wider marketing deal between SPRIBE and UFC, which sees Aviator branding appear in and around the Octagon for UFC Fight Nights and Pay Per View events. It also established an athlete ambassador fund for agreements such as this.
The deal will help to build even more momentum behind Aviator, the original crash game now available at more than 4,500 online casinos and with more than 42 million active players a month placing upwards of 350,000 bets per minute.
Its popularity comes down to the simple and easy-to-understand increasing curve format and the high-risk/high-reward gameplay. Aviator is also multiplayer with tons of social interaction built into the experience including a chat function and real-time leaderboards.
David Natroshvili, Founder & CEO at SPRIBE, said: “Tom is one of the toughest and most celebrated fighters in the UFC right now and we are excited for him to join our ranks as an Aviator ambassador.
“He has a large and loyal fanbase that we are certain will love the thrills that Aviator provides and look forward to working with Tom on a number of campaigns over the coming 12 months.
“These brand ambassador deals, and our partnership with the UFC and other sports franchises, show our commitment to ensuring Aviator remains the number one crash game on the planet and that as many people as possible get to play it.”
Tom Aspinall, UFC interim heavyweight champion and Aviator Brand Ambassador, added: “Taking flight in Aviator is just as thrilling as stepping into the Octagon on fight night so I’m excited for my fans to experience what the game has to offer.
“The team at SPRIBE have some great campaigns planned for the coming months which I’m excited to be a part of as we work together to ensure that Aviator really takes flight.”
The post Interim UFC Heavyweight Champion to promote world’s number one crash game to his fans appeared first on European Gaming Industry News.
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