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Exclusive interview w/ Henry McLean, Co-founder, Commercial & Marketing Director 4ThePlayer about First Look Games

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What challenges has 4ThePlayer faced when it comes to game promotion?

For us, promotion is not really a challenge, but we have to make sure any promotion has the maximum impact. We are a boutique slot house, not a factory, so we have more invested in every game and we want to ensure that each game hits its maximum potential.

We don’t just release games and hope they’re successful: we want to create a story. We have a multi-pronged strategy to drive the success of every game we make. First Look Games is part of that strategy!

What made you decide to use First Look Games to help with this?

First Look Games gives us more extensive reach with affiliates. We have direct relationships with a lot of affiliates, but it’s impossible to have close relationships with all of them.

Likewise, First Look Games is always onboarding new affiliates, which saves us a lot of time and gives us an ‘affiliate tail’ that we would otherwise probably not reach.

When we do a premium release, it’s always great to see new affiliates – even those we didn’t already know – pop up and write about our games.

First Look Games are always innovating on their platform and adding new features. For example, they created the UKGC-compliant free demo tool as a response to regulatory changes.

That is exactly why we have renewed First Look Games for 2023: we almost see it as an additional person on our marketing team!

How has First Look Games helped you drive awareness of your games/studio?

In such a crowded market place, it’s essential to be noticed – and to be noticed for the right reasons! 4ThePlayer has the reasons to be noticed, but First Look Games helps us drive more awareness of those reasons.

For example, our next premium game release, 3 Lucky Leprechauns, has a clear message: that the game was made to be super active with a very frequent bonus and a realistic max win of 5,000X that pays out regularly. With First Look Games, we can drive this message to affiliates and properly target the main market for the game (in this case, the UK).

Just how effective are affiliates at this?

Affiliates are a key part of our promotional strategy and of the multi-prong approach I mentioned earlier.

In a similar manner to how the film industry heavily uses reviewers to drive demand and create a story about each film release, we drive demand and interest in our games. Affiliates are one of the effective ways we can do this.

Has it helped drive awareness among operators as well as players? How?

It is all part of the marketing mix. The more awareness of a game, the better – although affiliates are more about targeting players directly than targeting operators for us.

That said, if you made a Venn diagram of slot fans versus operators, you’d see that a lot of operators are themselves players – so with affiliates you can still target them, but in a different way!

Anything else to add?

It’s been great speaking with you about First Look Games! If anyone would like to hear more about us and what is coming, be sure to check our social media (Twitter / LinkedIn)

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify

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With the centre-left retaining a narrow majority, Norway’s gambling framework is set to remain largely unchanged in the near term.

Norsk Tipping’s monopoly will continue, and enforcement tools such as payment and DNS blocking of unregulated operators are likely to remain in focus. While a shift to a licensing model appears unlikely this parliamentary term, the Progress Party’s stronger position as the main opposition keeps the reform debate active.

For industry stakeholders, the sensible course is to concentrate on compliant, sustainable strategies and to track policy signals closely as the debate continues.

The post Kongebonus statement: Norway’s election result signals gambling policy continuity, but licensing debate is set to intensify appeared first on European Gaming Industry News.

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Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming

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Provider introduces its newest feature, Power Combo, in an action-packed slot with plenty of wild win potential

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store.

This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature. Players also get to experience the thrill of Expanding Reels for even more wild slotting action.

Players will feel the rush as Multipliers super-charge their payouts, amping up the excitement each time they hit. They can also seize the moment with Instant Collect, allowing them to claim big rewards as and when they drop.

But with each Scatter triggering a new layer of action, no two spins are ever the same.

Adding to the excitement is the Jackpot feature, which has been embedded within the Link&Win bonus. Players must land Jackpot Moons to trigger either Mini or Major Jackpot wins or fill the reels to unlock the Grand Jackpot and the game’s largest payouts.

For the boldest of adventurers, keep watch for the Scatters that turn into Golden Eagles. Collect five in total, and they can activate the Golden Eagle Pick’Em bonus.

From the serene beauty of the open plains to the heart-pounding moments of chasing down the Jackpots and Golden Eagles, Bison Moon Power Combo provides a slotting experience like no other.

All that players need to do to enjoy it is saddle up, embrace the wild and discover the riches waiting to be uncovered under the vast Western skies.

Chris Loftus, Commercial Director, at Northern Lights Gaming, said: “Bison Moon – Power Combo lets players take a walk on the reel wild side as they come face to face with magnificent beasts, big bonuses and plenty of slot playing action.

“Power Combo is a thrilling bonus that changes the game with every spin, and we really couldn’t think of a better game to introduce it to players. This, combined with Link&Win and plenty of jackpots to trigger, makes Bison Moon a compelling and rewarding slot to play.

“We look forward to seeing it roam into online casino lobbies, and for players to embark on their very own big win adventure under the vast Western skies.”

The post Saddle up for big wins under the Bison Moon with the latest slot from Northern Lights Gaming appeared first on European Gaming Industry News.

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